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Exchange

The act of trading something of value (money) for a desired product, either goods or service.

Marketer

The company or organization behind the brand producing the product or service and offering it for sale.

Supply chain

The network of suppliers producing components and ingredients sold to the manufacturer.

Distributors and Retailers

Intermediaries aiding in the distribution of the product to the customer and supporting the brand's marketing communication.

Marketing Partners

Companies working together to create products and promotions through cooperative programs and alliances.

Consumer markets

People who buy goods and services for personal or household use.

Business-to-business (B2B) markets

Companies purchasing products or services for business use or in making other products.

Institutional markets

Nonprofit organizations like hospitals, government agencies, and schools providing services for society's benefit.

Channel markets

Businesses in the distribution chain, including resellers or intermediaries, with a focus on channel marketing to target specific campaigns.