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Exchange
The act of trading something of value (money) for a desired product, either goods or service.
Marketer
The company or organization behind the brand producing the product or service and offering it for sale.
Supply chain
The network of suppliers producing components and ingredients sold to the manufacturer.
Distributors and Retailers
Intermediaries aiding in the distribution of the product to the customer and supporting the brand's marketing communication.
Marketing Partners
Companies working together to create products and promotions through cooperative programs and alliances.
Consumer markets
People who buy goods and services for personal or household use.
Business-to-business (B2B) markets
Companies purchasing products or services for business use or in making other products.
Institutional markets
Nonprofit organizations like hospitals, government agencies, and schools providing services for society's benefit.
Channel markets
Businesses in the distribution chain, including resellers or intermediaries, with a focus on channel marketing to target specific campaigns.
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