Social Media Exam HubSpot

Using an unrelated hashtag to promote your content is spammy.

True

Social content is only used during the attract and attract stages of the inbound methodology.

False

Curating content means publishing someone else's content as it were your own

False

It's necessary to conduct a social media audit every 2-3 years.

False

Using overly casual language in your social responses can diminish the respect you receive from the audience.

False

A channel takeover, such as letting an influencer run your Instagram or X handle for a day, is a good idea for a brand.

True

You should never ask for a review on social media

False

You should revisit your KPI's every 18 months

False

Humanizing your brand provides a competitive advantage because people like making connections and are willing to invest their time and money in people they can relate to

True

A buyer persona is as important as business objectives when developing a social media strategy

True

Evaluating the team dynamics and how each member performs in the crisis, reactions, KPI's, and overall response occurs during the response stage

False

You should make sure experimentation is integrated into your strategic plan.

True

Social listening can help you find leads

True

You should delete all negative comments if possible

False

If you're sharing the same content on multiple channels, make sure you post the same time on the same days

False

It's always more effective to direct your ads towards a wide-ranging audience possible.

False

On social media, a service level agreement indicates the time elapsed from when a consumer contacts the company to when they receive a response.

True

When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of that action and multiplying it by 100

True

Ephemeral stories are brief pieces of content, including videos and photos, often enhanced with playful filters and "stickers" that disappear after a short period of time (1-24 hours)

True

One-to-one engagement doesn't lead to customers spending more

False

20% of people generate 80% of impact online

True

Commissions for celebrity influencers are generally 5% of the sale

False

Brands hold legal ownership rights over content created by users about their brand.

False

Simon Sinek explains that people are interested in purchasing what you offer; they are not concerned with what you believe.

False

Your campaign should also help the influencer establish authority and further develop their own content or reach

True

To develop an effective social media strategy, you need to be aware of the legal challenges rather than ethical issues.

False

Messaging prospects on facebook to sell to them might be seen as invading their private space.

True

The best way to select the right social media tool is to consider your business goals first, then narrow your options based on that goal criteria.

True

There are certain actions to consider during a social media crisis. What is one action you should avoid?

Delete all negative comments and deny wrong doing

What is not a way that a brand can see financial gain from doing social customer service?

Increase operational costs

Which of the following is not a benefit of having a social media strategy?

It ensures every post will go viral

Which of the options below is not a good reason to measure your social media ROI?

To fulfill a mandatory legal requirement set by the government

Which of the following is not an example of active language to use in a call to action?

Bookmark this page

Which one of the following is not a way that UGC can help marketers?

It saves time by reducing the original content

What is not an example of a social media crisis?

A product recall or failure

Which of the following is not one of the five types of social media models?

Isolation Model

Which document outlines guidelines and best practices for employees to follow regarding their professional and personal conduct on social media

Social media policy

What is the most critical element to maintain when developing and implementing your brand's voice and personality across all social media channels?

Consistency

The percentage of qualified leads generated through a social media campaign that ultimately progresses to become paying customers is specifically known as the

Conversion Rate

An ad promoting a specific high-volume content offering, such as an industry webinar, should direct people to what destination to maximize lead captivate

A specific landing page for registration

If you re developing content and social campaigns without having your ______ in mind, you risk not using social media effectively

Business goals

"Real-time marketing" is best defined as:

Responding to an immediate event or trending topic, often spontaneously, with relevant content that ties back to your brand

Fill in the blank: Facebook Ads is great for targeting based on demographics and ___ , while google ads targets based on your audiences ____ and search queries

Interests; intent

Which major social network is generally recognized as having the longest life span for a single piece of content due to its discoverability model

Pinterest

What is the main benefit of using animated GIFS in social media content

They capture attention without requiring play button

Fashion brand Burberry is credited with a marketing revolution on social media, primarily by:

Becoming an early adopter in live streaming to broadcast fashion shows and provide exclusivity, and provide "see now, buy now"

If your competitor experiences a significant public blunder on social media, what is the most professional and strategic action your brand should take?

Monitor the situation

What is the single biggest challenge that most social media practitioners face when running campaigns and managing strategy?

Demonstrating and proving return on Investment (ROI)

You conducted a content audit and noticed competitors are succeeding with live video, which your brand hasn't tried. What is the best next step?

Run a controlled experiment with live video content to measure audience resonance

You are starting a new social media project without any past campaign data to use as a benchmark. How can you most effectively secure executive buy-in in?

use industry benchmarks, competitor results, or data from small pilot programs to project potential ROI

Approximately how much of the modern business-to-business (B2B buyer's journey is now completed digitally before a prospect

A significant majority: 70% or more

How can social media listening most effectively increase customer advocacy for your brand?

By finding and publicly engaging with positive mentions, testimonials, and brand fans

When should a salesperson finally put forth the direct sales pitch to a prospect they have engaged with on social media

Only after a relationship has been built, value has been provided,and the prospect has shown clear readiness to purchase

When initiating a social listening program, how should you determine which social networks to start monitoring first?

Start with the networks where your target audience is most active and where your brand is currently receiving the most mentions and engagement

What is the crucial first steps an organization must take when establishing a comprehensive social media policy

Get buy-in and formal approval from the senior leadership and legal counsel

What is one of the major benefits of using Facebook Lead Ads for lead generation?

They pre-populate user info (name and email) from their Facebook profile, making the form quick

A social media service level agreement SLis is best defined as:

An internal agreement that sets the maximum allowable time a company can take to respond to customer inquires, complaints, or comments on social media channels

Why is UGC important for brands?

It builds trust and authenticity with the audience because it acts as social proof and is cost-efficient to produce.

Why would a brand want a third-party service to help manage and discover influencers?

To efficiently identify the right influencers whose audience, values, and reach align with the brand's goals.

Why it is crucial that organizational stakeholders be involved when developing your social media team structure and policies

They need to ensure that the structure and policies

Why should a brand generally trust an influencer and grant them creative license over their sponsored content?

Influencers create authentic content that resonates with their audience leading to more natural and better results

Posting curated content on social media content from sources other than your brand shoes your audience that you are committed to

Providing value and being a helpful resource, positioning yourself as a knowledgeable industry voice

Why are UTM (urchin tracking module) parameters so valuable to your social listening and monitoring program?

- They allow you to accurately track where your website traffic is coming from

- UTM tracks campaign, source, type

Content moderation is important because it ensures that all UGC

- shared adheres to brand guidelines

- appropriate is not spam or offensive

- complies with legal and ethical standards

In social media what are the primary benefit of using hashtags

- They categorize content

- the makers discoverable to a broader audience interested in a specific

- they help users participate in trending conversations

Which of the follow are examples of visual images commonly in social media content

- Photos

- Infographics

- Gif

- Video

- Live stream

Which of the following socila media expenses must track accurately to calculate RIO

- Ad spend paid media

- Content creation cost time

- Employee salary