CU DECA terms

computational linguistics

Includes automatic speech recognition, computer-assisted translation, and other uses associated with the use of computers to predict and interpret human communication.

denotation

The dictionary meaning of a word.

Diagonal Communication

The sharing of information among different structure levels of a business. An example is when a lower-level accountant communicates with a middle-level marketing manager.

Downward Vertical Communication

Any communication flowing from the top down. Used to inform, direct, coordinate, and evaluate employees.  An example is when a manager initiates a conversation with one of their employees.

executive summary

Excecutive Summary A short document that summarizes a longer report or proposal.

customer churn

The rate at which customers stop doing business with a company over a specific period, often due to dissatisfaction or switching to competitors.

CX CRM CLF CSAT NPS

Customer Experience, Customer relationship managment Customer lifetime value customer satisfaction,Net propmoter score

3 M;s

motivate mirror match

omnichannel

A business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online.

empathy

The ability to recognize and understand the emotions, beliefs, moods and desires of another person. The ability to “put oneself into another’s shoes.”

Sympathy

Feeling compassion, sorrow, or pity for another per

Artificial Intelligence (AI) in Marketing

The use of AI technologies, such as machine learning, natural language processing, and predictive analytics, to automate and optimize marketing processes, personalize experiences, and improve decision-making.

Augmented Reality (AR) Marketing

A marketing technique that uses augmented reality technology to create interactive and immersive experiences for consumers, such as virtual try-on experiences or product demonstrations.

chatbot

A computer program or AI-driven application that simulates conversation with users through text or voice interfaces, often used for customer service, support, or marketing interactions.

Conversion Rate Optimization (CRO)

The process of optimizing website or landing page design, content, and user experience to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form.

Focus Group

A qualitative research technique in which a group of about eight people is invited to a neutral venue to discuss a given subject. The principle is the same as an in-depth interview, except that group dynamics help to make the discussion livelier and more wide-ranging.

Qualitative groups enable the researcher to probe deeper into specific areas of interest (for example, the nature of commitment to a brand). The result adds richer texture to the understanding of broader data (for example, quantitative), which may paint general trends or observations.

Also known as a group discussion.

Unique Selling Proposition (USP)

The company's statement regarding the reason it's products are different and better from the others in its category.

User-generated Content (UGC)

Content created and shared by users or customers, such as reviews, testimonials, and social media posts, that can be leveraged by brands for marketing purposes.

Attrition

A term used to describe voluntary and involuntary terminations, deaths, and employee retirements that result in a
reduction to the employer's physical workforce.

Bumping

Giving long-standing employees, whose positions are to be eliminated, the option of taking other positions within the company that they are qualified for and that are currently held by employees with less seniority.

Employee Turnover

The rate at which employees leave an organization over a specific period, often measured by metrics such as voluntary turnover rate, retention rate, and churn rate.

Extrinsic Rewards

An award that is tangible or physically given to you for accomplishing something. It is a tangible recognition of ones endeavor. For example, it’s a certificate of accomplishment, a trophy or medal for winning the race, a badge or points for doing something right, or even a monetary reward for doing your job.

Furlough

A mandatory time off work with no pay. This may be used to control costs of a project that is over budget or when revenue falls short.

garnishment

Garnishment A legal procedure in which a person’s earnings are required by court order to be withheld by an employer for the payment of a debt such as back taxes or child support.

Intrinsic Reward

An intangible award of recognition, a sense of achievement, or a conscious satisfaction. For example, it is the knowledge that you did something right, or you helped someone and made their day better. Because these rewards are intangible, they usually arise from within the person who is doing the activity or behavior.

Reskilling and Upskilling

The process of providing employees with new skills, knowledge, and training to adapt to changing job requirements, technological advancements, and industry trends.

aggregate

a whole formed by combining several pieces together

anamoly

an outlier which deviates from the anticipated trend or stands out in a data set

block chain

An advanced ledger technology that records transactions across multiple nodes in a secure, transparent, and immutable manner, often used for secure data sharing and verification.

data lake

A centralized repository that stores raw, unstructured data in its native format, enabling flexible analysis and exploration without the need for predefined schemas or data transformation.

Electronic Data Interchange (EDI)

Computer to computer exchange of normal business transactions including payments and purchase order requests.

GDPR

Stands for General Data Protection Regulation, and is a data protection rule for contacts and their data for those who are from Europe.

Metadata Management

The management of metadata, or data about data, including its creation, storage, retrieval, and use, to facilitate data governance, discovery, and integration.

operating systems

Master control program (such as DOS, Linux, MacOS, Solaris, Unix, and Windows) that automatically runs first when a computer is switched on, and remains in the background until the computer is turned off.

Scrum meeting

Also called the standup, this is a short daily meeting designed to let a team plan out its work for the day and identify any obstacles that could impact that work. During this daily meeting, each team member answers the following three questions:

• What did you do yesterday?

• What will you do today?

• Are there any impediments in your way?

Title 13 (of the U.S Code)

Protects the confidentiality of all personal information.

kaizen

A Japanese term meaning "continuous improvement," referring to the philosophy and practice of making small, incremental changes to processes, systems, and behaviors to achieve better results over time.

Theory of Constraints (TOC)

A management philosophy focused on identifying and removing bottlenecks or constraints in processes to improve overall system performance.

hegemony

leadership or dominance of military, political, and economic power found among groups, militaries, states, or countries; can refer to a dominant nation or culture, but also the dominance of a particular ideology or way of thinking as commonsensical and intuitive, thereby inhibiting the dissemination or even the articulation of alternative ideas

Law of diminishing returns

A law affirming that to continue after a certain level of performance has been reached will result in a decline in effectiveness.

Macroeconomics

The branch of economics that studies the overall economy.  Factors such as national income, total volumes of saving, investment, consumption expenditure, employment, and money supply are considered.

Microeconomics

The branch of economics concerned with the economic decisions of individual units such as individuals, households, and firms.

monetary policy

The management of money supply and interest rates by a central bank to achieve macroeconomic objectives, such as price stability, full employment, and sustainable growth.

Procyclical

Economic indicator and economy move in the same direction; GDP is an example (as the economy grows, so does the GDP)

Quantitative Easing

A monetary policy tool used by central banks to stimulate the economy by purchasing government securities or other financial assets, injecting liquidity into the financial system.

1040 EZ Forms

A income tax form for single and joint filers with no dependents.

beta coefficient

A measure of a stock's volatility or systematic risk relative to the market, often used in the capital asset pricing model (CAPM) to estimate the expected return on a security.

Discounted Cash Flow (DCF) Analysis

A valuation method used to estimate the intrinsic value of an investment by discounting its expected future cash flows to their present value, often used in company valuation and investment analysis

Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)

A measure of a company's operating performance, calculated as revenue minus operating expenses, excluding interest, taxes, depreciation, and amortization.

Fiduciary duty

a legal obligation of one party to act in the best interest of another ((fuh-doo-shee-eh-ree))

Generally Accepted Accounting Principles (GAAP)

Rules and practices that provide guidelines and detailed procedures for handling specific accounting situations.

Sarbanes-Oxley Act (SOX)

A law passed by Congress that tightened financial-reporting standards on publicly-traded companies.

solvency

Financial soundness of an entity that allows it to discharge its monetary obligations as they fall due.

antitrust

laws preventing monopolies

consortium

A group of businesses that join together for a specific purpose such as engaging in a joint venture.

Carte Blanche

the freedom to make any all decisions

divestiture

selling a division or part of a firm