Digital Media 1 Vocabulary Terms

Color Wheel

a circle with different colored sectors used to show the relationship between colors.

Hue

a particular shade of a given color

Saturation

intensity of color

Value

The lightness or darkness of a color

Monochromatic

having only one color with different varieties

Analgous

colors next to each other on the color wheel

Complementary colors

Colors located directly opposite one another on the color wheel

Triadic colors

using three colors that are equal distance apart on the color wheel

Typography

the style, arrangement, and appearance of text

Serif

A font that has small lines at the beginning and end of characters and that is usually used with large amounts of text.

San Serif

A typeface that excludes the small features that appear at the end of strokes in serif typefaces; a cleaner typeface that is widely used for headings, signs, and material where continuous reading is not required.

Display font

A font that has been designed to look good at large point sizes, often for use in headlines.

Hierarchy

shows the importance of where the eye should look first

Leading

the space between lines of text

Tracking

overall space between characters

kerning

horizontal spacing between pairs of letters

Negative space

empty spaces surrounding shapes and forms

Proximity

use of space to show relationship of content

Contrast

visual difference between text and objects

Alignment

A setting that refers to how text is positioned between the margins.

Focal point

The center of interest on a page or set of facing pages, created by using color, contrast and proportion.

Repetition

Repeated use of objects and texts to effect and emphasis

Fair Use

brief excerpts of copyright material may, under certain circumstances, be quoted verbatim for purposes such as criticism, news reporting, teaching, and research, without the need for permission from or payment to the copyright holder.

Public Domain

belonging or being available to the public as a whole, and therefore not subject to copyright.

White Space

the area between design elements

Subject (email)

single line of text people see about your email

Greeting (email)

the "hello" you use to start a conversation

Body

the main portion of your email

Closing

the "goodbye" you use to end the conversation

copyright

intellectual property that protects original works of authorship