purpcom mod 3 | topic 1 : evaluating messages

created

Texts authored by non-native speakers for non-native speakers to achieve pre-determined curricular goals

semi-authentic

Texts created by native and/or non-native speaker, based on original language materials, but adapted to fit curricular needs

authentic

Texts created by native speakers for native speakers for consumption in a native environment

multimodal

include picture books, text books, graphic novels, comics, and posters, where meaning is conveyed to the reader through varying combinations of visual (still image) written language, and spatial modes

1. created

2. semi-authentic

3. authentic

4. multimodal

4 types of texts

1. linguistic

2. visual

3. audio

4. gestural

5. spatial

5 multimodal texts

linguistic

vocabulary, generic structure, grammar of oral and written language

visual

color, vectors, viewpoint in still and moving images

audio

volume, pitch and rhythm of music and sound effects

gestural

movement, speed and stillness in facial expressions and body language

spatial

proximity, direction, position of lay-out and organization of objects in space

Multimodal Texts

________ can be delivered via different media or technologies

infographic

_____ uses words and images to communicate a clear message

infographic

more appealing and effective as a communication tool compared to a densely written report

Advertisements

________ communicate layers of messages to a target audience through the use of words and images.

literal

A _____ message is based on what the text shows. The reader elicits the meaning based on what is conveyed explicitly.

subliminal message

contains an underlying meaning; A text does not express this explicitly.

Multimodality

______ refers to “the use or availability of several different modes, methods, systems

1. purpose

2. audience

3. tone

4. content

4 elements of text

message

verbal, written, or recorded communication sent to or left for a recipient who cannot be contacted directly

To educate or to inform

Media messages that are meant to ________ are typically more neutral and unbiased than messages meant solely to entertain or persuade

rational

_____ are the cold hard facts of the message, there is no disputing them and sometimes they are central to the message but how do we make the audience remember and feel a personal connection to them

emotional

Without an ______ connection, words are dull and common