3 uses of technology
distribution of products
digital distribution of products
social media
3 aspects of distribution of products
businesses can communicate directly with customers
tracking
distribution of products
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3 uses of technology
distribution of products
digital distribution of products
social media
3 aspects of distribution of products
businesses can communicate directly with customers
tracking
distribution of products
businesses can communicate directly with customers
communicate globally
through email or video conferences
customisable websites for e-commerce
apps can facilitate quick efficient procedures
like safe payment channels for credit cards
tracking
tech can be used to track inventory in real time
can reduce costs by improving accuracy in procurement and inventory
enables increased access to data and collaboration in supply chains
distribution of products
technology aids in delivery methods
used in transportation
GPS makes it faster and more efficient
digital distribution of products
avoids extra time, costs and risks
associated with manufacturing and supplying physical products
music, movies, books, streaming services
social media
socmed campaign can be used to gain a competitive advantage or penetrate a new market
can be shared across different platforms
to share the same message with a broader audience
which enhances marketing opportunities
examples of social media campaigns x6
targeted ads using geographical location or cookies
engaging with influencers
partnering with other businesses
universal hashtags
stories and videos
global competitions