4.3.2 niche global markets

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8 Terms

1
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japan top hobby and value

anime/karaoke and respect

2
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spain top hobby and value

art/socialising and family/happiness

3
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uk top hobby and value

sports and tolerance

4
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ireland top hobby and value

sports/music and sympathy

5
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china top hobby and value

sports and harmony

6
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saudi arabia top hobby and value

horse racing and loyalty

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france top hobby and value

wine tasting and liberty

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what are the features of a global niche market?

small % of market share, bespoke/personalised, customer loyalty, high prices/quality, small groups of customers all over the globe