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external validity
How well the results apply to real life outside the experiment.
independent variable (IV)
The thing the researcher changes. Example: type of game people play.
dependent variable (DV)
The thing the researcher measures. Example: how aggressive people act after the game.
hypothesis
A guess or prediction the researcher makes before the study.
objective in research
The main goal of the study—what the researcher wants to find out.
unit bias
People think 'one portion' is the right amount, even if that portion is huge.
automatic processing
Thinking or acting without realizing it, like habits or gut reactions.