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What is Design Thinking?
A human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.
What are the five stages of Design Thinking?
Empathize, Define, Ideate, Prototype, Test.
What does MVP stand for?
Minimum Viable Product.
What is the purpose of a Minimum Viable Product (MVP)?
To collect maximum validated learning about customers with the least effort.
What is the core of Lean Startup methodology?
The Build-Measure-Learn feedback loop.
What are two key principles of MVP?
Focus on Core Value and Speed over Perfection.
What is the main goal of user research in Design Thinking?
To understand user behavior and pain points.
What is the Business Model Canvas?
A strategic management template used to describe, design, challenge, and invent business models.
List three building blocks of a Business Model Canvas.
Value Propositions, Customer Segments, Revenue Streams.
What is the Data Privacy Act of 2012 (RA 10173) about?
It mandates the protection of personal data and establishes consent requirements for data handling.
Define 'Ethical Issues' in digital startups.
Situations or problems arising in business operations and product development, such as data collection and algorithmic bias.
What does SDG stand for?
Sustainable Development Goals.
How does storytelling help in pitching startup ideas?
It persuades and captivates the audience by connecting them emotionally to the narrative.
What are the key elements of effective pitching?
Clear problem definition, innovative solution, market opportunity, business model, team expertise, final projections.
Name two legal considerations mentioned in technopreneurship.
Compliance with the Data Privacy Act and Cybercrime Prevention Act.
What is 'iteration' in the context of product development?
Continuous refining of a product based on user feedback and data.
What is one effective technique for preparing a pitch deck?
Create a concise visual story highlighting the problem, solution, market, and team.
What is the significance of A/B Testing in product development?
To compare different versions of a feature or design to determine which performs better.
Why is it important to engage customers early in the MVP process?
To avoid building products that nobody wants, by collecting feedback and validating assumptions.
What is the importance of consistent messaging when communicating startup ideas?
To create awareness and build credibility with stakeholders.
Describe the 'Feedback Integration' process in iterative development.
Systematically incorporating insights from testing into the next iteration of the product.
Human-centered
focuses on understanding the end-user’s needs and challenges
Iterative
involves continuous cycles of prototyping, testing, and refining
Collaborative
encourages diverse teams to work together
Solution-based
aims to solve complex problems in a practical and creative way
Empathize
understand the user’s needs, experiences, and motivations through research and observation
Define
synthesize research to clearly articulate the core problem(s) to be solved from the user’s perspectives
Prototype
build tangible representations of selected ideas to test and refine them quickly and cheaply
Ideate
brainstorm a wide range of creative solutions to the defined problem, encouraging divergent thinking
Test
gather feedback on prototypes from users to identify what works and what needs improvement, leading to further iteration
Build
develop a Minimum Viable Product (MVP) or a small experiment to test a specific hypothesis
Measure
collect quantitative and qualitative data on how users interact with the MVP or experiment
Learn
analyze the data to gain insights, validate or invalidate hypotheses, and decide whether to persevere, pivot, or perish
Rapid Prototyping
quickly build low-fidelity to high-fidelity prototypes to test specific features or flows
A/B Testing
compare different version of a feature or design element to see which performs better
Feedback Integration
systemically incorporate insights from testing into the next iteration of the product
Business Model
it includes key structural and operational characteristics of a firm - how it earns revenue and makes a profit
Business Model Canvas
a strategic management template used to describe, design, challenge, and invent business models
Value Propositions
bundle of services and products that create value for a specific customer segment
Customer Segments
different groups of people or organizations an enterprise aims to reach and serve
Customer Relationships
types of relationships a company establishes with specific customer segments
Channels
how a company communicates with and reaches its customer segments to deliver a value proposition
Revenue Streams
cash a company generates from each customer segment
Key Activities
most important things a company must do to make its business model work
Key Resources
most important assets required to make a business model work
Key Partners
network of suppliers and partners that make the business model work
Cost Structure
all costs incurred to operate a business model
SDG 4
Quality Education
SDG 8
Decent Work and Economic Growth
SDG 9
Industry, Innovation, and Infrastructure
SDG 10
Reduced Inequalities
ISDA Values
Integrity, Social Justice, Discipline, Academic Excellence
Pitching
presenting a start-up idea to potential investors, partner, or customer
Communicating Start-Up Ideas
sharing the start-up’s vision, mission, and value proposition with various audiences
Preparing a Pitch Deck
concise visual story of your busines, a clear narrative that can be easy to understand
Elements of a Pitch Deck
Problem > Solution > Product/Services > Market > Business Model > Traction/Milestone > Team > The Ask > Information
Storytelling
the most effective way to persuade and captive your audience
Visual Design
powerful tool for reinforcing your story and making your pitch more impactful