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What is Context?
The environment or setting in which a text is set in.
What is Audience?
The people that the text is intended for.
What is Purpose?
The reason for which the text was written.
What is Graphology/Visuals?
The way that visual elements of writing can effect the overall text.
What is Lexis?
The words and patterns of words.
What is Phonology/Sound?
The way that sound can contribute to the overall text.
What is Grammar?
The systems of language.
What are Pragmatics?
The ways meanings can work beyond their apparent surface meaning.
What is Discourse?
The way a text is constructed/thread of ideas/the constitution that links the elements.