social media quiz 4 (ch 13)

what are the 4 P’s of social governance?

people

policies

processes

practices

what is 4 P’s of social governance ?

an integrated system that defines organization structure and decision-making process to ensure effective management of social business.

people

clear accountability for roles and structures that support social media

policy

agreements are outlined, and policies are solidified

process

procedures are defined, roles identified, and execution is consistent

practice

training, tools, and resources are provided that offer support

social media policy

a comprehensive document that describes in detail how the company and its employees use social media. these policies are meant to protect a brand from legal risk and maintain its reputation on social media.

social media guidelines

an employee manual for social media best practices. guidelines should outline how to behave on social media in a positive and pleasant manner for the company, employees, and customers.

examples of what might be included as social media guidelines

etiquette tips

helpful tools

links to important resources 

common characteristics in social media polices

trust

respect

values that reflect the company

fluidity: can change over time

avoidance of zero policy: (never, always, must) hard to implement and enforce

lack of jargon: don’t use technical language, make it understandable 

sensibleness

friendliness

consistency

clear consequences

3 main sections of social media guidelines

introduction

main guideline

conclusion