Archetypes

Black

Chaos, mystery, the unknown, death, evil, unconscious, power, formality, sophistication, elegance

White

Purity, peace, innocence, goodness, Spirit, morality, creative force, East, spiritual thought

Pink

Love, romance, caring, tenderness, acceptance, calm

Red

Blood, sacrifice, passion, disorder, sunrise, birth, fire, emotion, wounds, death, sentiment, mother, excitement, heat, aggression

Green

Hope, growth, envy, Earth, fertility, sensation, vegetation, death, water, nature, sympathy, adaptability

Orange

Fire, pride, ambition, egoism, energy, balance, enthusiasm, warmth, vibrant, expansive, demanding of attention

Blue

Clear sky, day, sea, height, depth, heaven, religious feeling, devotion, innocence, truth, spirituality, physical soothing, cooling, technology

Purple

Royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning

Yellow/Gold

Joy, happiness, betrayal, optimism, idealism, imagination, hope, summer, sunshine, dishonesty, jealousy, covetousness, deceit, cowardice, illness

Gray/Silver

Security, reliability, modesty, maturity, practical, conservative, intelligence, sadness, boring (silver = wealth, moon, calm)

Brown

Earth, stability, hearth, home, outdoors, reliability, comfort, endurance, simplicity, comfort