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operationalization
how a variable is defined by the researcher and the way the variable is measured in the research
conditions of the experiment
different versions of the experiment that are carried out to see if a specific variable affects psychology
standardisation
the same instructions and procedure for everyone
control
keeping all variables the same across the different conditions (except the IV)
unconditioned stimulus
an event that produces an innate, unlearnt response
unconditioned response
an innate, unlearnt response produced when presented with an unconditioned stimulus
alternative hypothesis
there is a difference between the two conditions of the experiment
null hypothesis
there will be no difference between the two conditions of the experiment
directional hypothesis
states the way the experiment is going to go
non-directional
there will be a difference or no difference
behaviorism
perspective that assumes all behavior is learnt and nothing is innate
learning approach
a theory which emphasizes importance on what a person sees as acceptable behaviour through their experiences with others
stimulus
things or events that create energy or activity in someone
conditioned stimulus
an originally neutral event that is paired with an unconditional stimulus and eventually produces the desired response when presented alone
conditioned response
after conditioning, a learnt response produced when presented with a conditioned stimulus
learning
a long-time change in behaviour that is based on experience
neutral stimulus
an event that produces no reaction
operant conditioning
learning by the consequences of your actions
reinforcement
anything which increases the likelihood of a behaviour being repeated
positive reinforcement
reinforcement using pleasant consequences
negative reinforcement
reinforcement using unpleasant consequences going away
punishment
anything which decreases the likelihood of a behaviour being repeated by using unpleasant consequences
role model
a person who inspires/encourages others to imitate positive or negative behaviors
lab experiment
set in a controlled situation where the IV is manipulated to see its effect on the DV
field experiment
set in the natural environment where the IV is manipulated to see its effect on the DV
quasi-experiment
can be set in a field or lab where the IV is naturally occurring without manipulation
independent measures design
ppts only take part in one condition of the experiment
repeated measures design
ppts take part in all conditions of the experiment
matched pairs design
ppts are matched according to similar variables and are separated into experimental and control conditions
ecological validity
a measure of how a test performance predicts behaviors in real-world settings
demand characteristics
when ppts guess the aims of the experiment and display biased behaviours they think the supervisors want to see
extraneous variables
any variable that is not being controlled/investigated which has the potential of affecting the outcome of the experiment
quantitative data
data in numerical form
qualitative data
data that is descriptive
conclusion
what the results of an experiment tell us about human behaviour - it’s a generalization based on the results
ethics
the morality and moral principles of a study conducted; the wellbeing of participants in the study
opportunity/convenience sampling
where a researcher elects ppts based on their availability
participant variables
differences between the ppts that could affect their behaviour in a study
order effects
when practice or fatigue could affect the results in the later stages of the experiment
counterbalancing
done to reduce order effects - the order in which the ppts undertake the conditions is varied
random allocation
done to reduce participant variables - the allocation of ppts to conditions is randomized
single blind technique
done to reduce participant variables - the ppts are not made aware which condition they are in
self-report
when the ppt tells the researcher directly about their psyche
primary reinforcers
things that motivate behaviour because they fulfill needs
secondary reinforcers
are learned things we associate with primary reinforcers
shaping
the process of training a learned behaviour
chaining
teaching a multi-step task by breaking it into small sequenced steps
desensitization
the process which reduces the emotional response to a stimulus using repeated exposure
observation
an event is observed and recorded by researchers in its natural setting
code of conduct (animals)
replacement, species, number of animals, procedures, pain/distress, deprivation and aversive stimuli, housing
phobia
a persistent avoidance to irrational fear of a specific object, activity, or situation
operational definition
a clear and complete description used to define behavior in the psychological research
case study
an in-depth investigation of a single person, group, event, or community
sample
a small portion of people from a larger population that are selected to be part of an experiment
target population
the group of people which the sample is picked out from
population
who the research aims to generalize behaviour to
volunteer sample
individuals choose to take part in the experiment
random sample
everyone in the population has an equal chance of being chosen
opportunity sample
a sample of convenience; ppts are chosen based on availability
response bias
when ppts answer questions in a pattern without reading the question properly
interview
a direct conversation with the subject to discuss thoughts and behaviour
questionnaire
a pre-set number of questions participants are given to respond to
researcher effects
where behaviour of the researcher affects the interviewee’s answers
researcher bias
where the views/beliefs of the researcher affects the data (how it is interpreted, analyzed, etc.)
subjective data
data that is opinion-based
objective data
data that is factual
reliability
the extent to which the research is consistent and replicable
intra-rater reliability
whether one researcher is consistent over time
validity
the extent to which the findings of a study are true and accurate
internal validity
did the study measure what it set out to measure
external validity
can the results be generalized accurately
confounding variable
a variable that has affected the DV which should be mentioned after the study has been conducted
controlled observation
when the researcher watched ppts behaviour in a situation which has been manipulated by the researchers
confederate
an actor who is working with the researcher and has been instructed on how to act
mundane realism
the extent to which a task in an experiment represents a real world situation
empathy
the ability to understand and share the feelings of another
social salience
the extent to which a target attracts attention from observers
interaction effect
when two IVs display a relationship in the way they affect the DV
social cues
facial expressions/body language people use to send messages to others
personal space
idea that there is an area of space around people in which they would prefer not to have people in
differential effect
when one or more individuals experience a different effect when exposed to the same stimuli
placebo
an inactive substance or intervention that looks the same and is administered the same way as the treatment being tested
counterbalanced
where the order of the conditions is varied across ppts
altruism
helping someone without any obvious benefit to yourself
samaritan
someone who helps others — term taken from christian scriptures
prosocial behaviour
behaviour that benefits society
arousal
a state of physiological activation (adrenaline, heart rate, breathing increases
participant observation
the observer participates in the behaviour they are observing (can be covert or overt)
non-participant observation
the observer does not participate in the behaviour they are observing (can be covert or overt)
controlled observation
participants are given a task then observed doing the task
naturalistic observation
participants are observed behaving naturally with no manipulation from the researchers
structured observation
uses behavioral categorizing and coding frame to collect data
unstructured observation
collects all relevant data with no pre-planned categories
covert observation
undercover observation — ppts are unaware of them being observed
overt observation
ppts know they are being observed
coding frame
systematic methods of collecting and quantifying qualitative data
behavioral categories
clearly defined, specific actions that can be recorded as examples of the target behavior
inter-observer reliability
time sampling
data is recorded in certain time intervals
event sampling
data is recorded each time the target behaviour occurs