PRA 354 - Sports PR Final

Flashcards for Sports Writing 201

score to say first

winning/leading score

type of adjectives to use

informative

write with…

facts

baseball playing period

9 innings, game continues indefinetly if tied

hockey periods

3 periods separated by intermission

football playing period

4 quarters, overtime

soccer playing period

two 45 minute halves, no overtime

hat trick

three goals in one game

inverted pyramid

most important info ( 5 W’s and H), next most important, supporting details

Five W's

Who, what, where, when, why

7 Principles of News Value

ITPPBCC: Impact, Timeliness, Prominence, Proximity, Bizarreness, Conflict, and Currency

5 major sports leagues

NBA, NFL, MLB, NHL, MLS

5 rules to working with media

Be accessible, get to know reporters, you need each other, be attentive and authentic, if you screw up, apologize

elements of successful features

(human interest) overcoming odds, local ties, charity work, amazing feats, relationships

Game Notes

Digestible factoids for the media to consume

Elements of a Game Recap

Storyline, Context, Quotes, Key Plays, Key Statistics

Key Statistic

the most significant numbers

press conference used for…

big news, breaking news, journalists have questions

successful social media campaign elements

True to brand identity/values, focused & trackable, unique to each platform, timely, emotional, original

8 components of the perfect apology reported

RPAFRRRA: recognize your role, promise never again, acknowledge damage, forgiveness, regret, responsibility, restitution, account of situation

morals

guiding principles set by society/religion, right vs. wrong, subjective

CoSIDA

Strategic communicator for college athletics

Libel

A published false statement damaging to a person’s reputation (written defamation)

Slander

The action/crime of making a false spoken statement damaging to a person's reputation

FERPA

(Buckley amendment) protects students from release of private educational information (ie. grades, admission, medical)

5 Guiding principles to handling a crisis

(be proactive) have a written policy, create a “war room” with major players, deal honestly with media, be available, treat all media fairly

General truths of every crisis

The battle for public support won/lost in first 24 hours, org must develop specific procedures for regular communication with public, the more complex communication is, the less likely it’ll work, the truth will ALWAYS come out

writing coach (AP Style)

lowercase in all uses (job description, not a formal title)

ERA

earned run average

points for a goal (soccer)

2 points

points for a goal (hockey)

1 point

necessary elements for a press conference

Timing, locations, equipment, media kit, visuals, moderator, invite the media

ethics

specific rule, actions, behaviors, (code of conduct)

foundation of any competition

fair game

limited purpose public figure

either voluntarily becomes a key figure through a controversy or gains prominence in a limited field but not widely known