Enabling Business-to-Consumer Electronic Commerce

Electronic Commerce (EC)

Online transactions between businesses and consumers.

Business-to-Business (B2B)

Largest EC form, highlighting the importance of inter-business transactions between businesses in the digital economy.

Business-to-Consumer (B2C)

Direct sales from businesses to consumers.

Consumer-to-Consumer (C2C)

Transactions between consumers, often via platforms.

Mobile Commerce (MC)

Expected to reach 45% of retail sales by 2024 indicating a shift towards mobile platforms for consumer transactions.

E-Government

Government services provided electronically to citizens.

Government-to-Citizens (G2C)

Government services directly to the public.

Government-to-Business (G2B)

Government services provided to businesses.

Government-to-Government (G2G)

Interactions between different government entities.

Disintermediation

Elimination of intermediaries in financial transactions.

Online Banking

Online banking services for consumers.

Electronic Bill Pay

Paying bills online through digital platforms.

Fintech

Technologies supporting financial sector activities.

Financial Transactions

Exchange of money for goods or services online.

Consumer-to-Business (C2B)

Consumers sell products/services to businesses.

E-tailing

Selling products directly to consumers online.

Brick and Mortar business strategy

Retailers operating solely in physical stores.

Click and Mortar business strategy

Retailers using both physical and online stores.

Click Only business strategy

Retailers operating exclusively online.

The Long Tail

Catering to niche markets instead of mainstream.

Mass Customization

Tailoring products to meet individual customer needs.

Structural Firmness

Website reliability with no broken links.

Functional Convenience

Ease of use and navigation on websites.

Representational Delight

Aesthetic appeal and professional website design.