Lecture 8: Social Networks and Digital Marketing

These flashcards cover concepts related to social networks, digital marketing, and their characteristics as discussed in the lecture.

What are the most popular social media platforms in 2022?

Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Messenger, DouYin, QQ, and Sina Weibo.

What does the concept of '6 degrees of separation' refer to?

The idea that all people are six or fewer social connections away from each other.

What were bulletin board systems (BBS)?

Early digital communication platforms that allowed open communication and visibility of messages to all users.

What are common characteristics of social networks?

Free registration, user profile pages, managing contacts, APIs beyond the web portal, and monetization.

What are the three broad categories of data gathered by social networking companies?

Personal data, engagement/behavioral data, and attitudinal data.

What is digital marketing?

The act of promoting and selling products and services using online tactics like social media marketing and email marketing.

What are the goals of digital marketing?

Increase revenue, build brand awareness, market products or services, decrease costs, improve efficiency, increase productivity, and identify loyal customers.

Explain the AIDAA formula in the context of digital marketing sales funnels.

Awareness, Interest, Desire/Decision, Action, Advocacy.

What does SEO stand for in digital marketing?

Search Engine Optimization.

What is PPC advertising?

Pay-per-click advertising where advertisers bid on keywords to trigger their ads.

What are some video marketing examples?

Instructional videos, announcements, behind-the-scenes content, and event videos.

Describe the role of social media marketing.

Focuses on building brand awareness and increasing conversions through social channels.

What is the significance of voice search optimization?

Voice assistants use featured snippets to respond to user voice searches.

What is content marketing?

The process of creating and distributing valuable content to attract and engage customers.

What are some tools used in social media marketing?

Lead generation tools, security tools, analytical tools, content creation tools, and monitoring tools.