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Productivity
output per unit of input - for example, output per labor hour
efficiency (technical)
maximum output of a good from the resources used in production
opportunity cost
the most desired goods or services that are forgone in order to obtain something else
short run
the period in which the quantity and quality of some inputs can't be changed
Marginal Physical Product (MPP)
the change in total output associated with one additional unit of input
law of diminishing returns
the MPP of a variable input declines as more of it is employed with a given quantity of other (fixed) inputs
profit
difference between total revenue and total cost
Marginal Cost (MC)
increase in total cost associated with a one-unit increase in production
Total Cost (TC)
market value of all resources used to produce a good or service
Fixed Cost (FC)
costs of production that don't change when the rate of output is altered, such as the cost of basic plants and equipment
Variable Costs (VC)
costs of production that change when the rate of output is altered, such as labor and material costs
Average Total Cost (ATC)
Total cost divided by the quantity produced in a given time period
Average Fixed Cost (AFC)
total fixed cost divided by the quantity produced in a given time period
Average Variable Cost (AVC)
total variable cost divided by the quantity produced in a given time period
explicit costs
a payment made for the use of a resource
implicit costs
value of resources used, for which no direct payment is made
economic cost
the value of all resources used to produce a good or service; opportunity cost
long run
the time period long enough in which all inputs can be varied
economies of scale
reductions in minimum average costs that come through increases in the size/scale of plant and equipment
constant returns to scale
increases in plant size do not affect minimum average cost: minimum per-unit costs are identical for small plants and large plants
unit labor costs
hourly wage rate divided by output per labor-hour
economic profit
difference between total revenues and total economic costs
normal profit
the opportunity cost of capital; zero economic profit
monopoly
a firm that produces the entire market supply of a particular good or service
market structure
the number and relative size of firms in an industry
perfect competition
a market in which no buyer or seller has market power
market power
the ability to alter the market price of a good or service
competitive firm
a firm without market power, with no ability to alter the market price of the goods it produces
production decision
the selection of the short-run rate of output (with existing plants and equipment)
total revenue
Price x Quantity
profit maximization rule
produce at that rate of output where marginal revenue equals marginal cost
shutdown point
the rate of output where price equals minimum AVC
investment decision
the decision to build, buy, or lease plants and equipment; to enter or exit an industry
competitive market
a market in which no buyer or seller has market power
barriers to entry
obstacles, such as patents, that make it difficult or impossible for would-be producers to enter a particular market
profit per unit
total profit divided by the quantity produced in a given time period; price minus average total cost
short-run competitive equilibrium
P=MC
long-run competitive equilibrium
P=MC=minimum ATC
market mechanism
the use of market prices and sales to signal desired outputs (or resource allocations)
marginal cost pricing
the offer (supply) of goods at prices equal to their marginal cost
Antitrust
government intervention to alter market structure or prevent abuse of market power
contestable market
an imperfectly competitive industry subject to potential entry if prices or profits increase
natural monopoly
an industry in which one firm can achieve economies of scale over the entire range of market supply
consumer surplus
the difference between the highest price a consumer is willing to pay for a good or service and the actual price the consumer pays
marginal revenue
the change in total revenue from an additional unit sold