Digital Marketing Landscape Review

These flashcards cover the key concepts, definitions, and strategies discussed in the lecture on the digital marketing landscape.

What does the term 'digital marketing landscape' refer to?

The collection of online channels, platforms, and marketing strategies used to engage with a target audience.

What is Search Engine Optimization (SEO)?

The practice of improving a website's ranking in search engine results pages by optimizing its content, technical structure, and link profile.

Define Social Media Marketing (SMM).

The practice of using social media platforms to promote a brand, product, or service.

What is Pay-Per-Click (PPC) advertising?

An online advertising model where advertisers pay a fee each time someone clicks on their ad.

What is Content Marketing?

The process of creating and sharing digital content to educate and engage a target audience.

What characterizes Digital Natives?

Individuals who grew up with digital technology, born into the digital age.

What is Digital Disruption?

The transformative impact that new digital technologies have on existing industries and markets.

What is the primary function of the Internet of Things (IoT)?

Connecting devices through sensors to enable real-time data use.

What is Big Data?

A huge amount of information that is large and complex, often gathered from various sources.

What is the General Data Protection Regulation (GDPR)?

Legislation that changed data management by requiring explicit consumer consent for contact.

What is Bitcoin?

A decentralized digital currency that allows peer-to-peer transactions without a central authority.

What is Blockchain technology?

A secure, decentralized technology that records transactions in a chain of blocks.

What do we mean by Consumer Experience Stages?

The stages a consumer goes through: Desire, Acquisition, Use/Consumption, Disposal/Divestment.

What is the difference between Hedonic and Utilitarian Consumption?

Hedonic focuses on pleasure, while Utilitarian involves practical benefits.

What are the key performance metrics in Content Marketing?

Traffic, Engagement Rate, Conversion Rate, SEO Performance, ROI.

One example of a company that successfully utilized content marketing is…?

Coca-Cola with its 'Share a Coke' campaign.

What are Social Media Groups?

Digital spaces on platforms like Facebook and LinkedIn for sharing and discussing topics.

What is the role of online communities in digital marketing?

To facilitate discussions, engage directly with customers, and build relationships.