initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared
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entrance/exit polls
polls conducted as voters enter or leave selected polling places on election day
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conservative
a person whose political views favor more local, limited government, less government regulation, and conformity to social norms and values
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individualism
individuals possess the freedom to make choices as they wish
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equality of opportunity
all people should have the same opportunities to compete and achieve
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free enterprise
private businesses operate in competition and free of government control; capitalism
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ideology
a consistent set of beliefs by groups or individuals
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limited government
basic principle of U.S. government that each person has rights that government cannot take away
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political culture
a set of basic values and beliefs about one's country or government that is shared by most citizens and that influences political opinions and behaviors
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opinion leaders
those individuals held in great respect because of their position
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opinion poll
an assessment of public opinion by the questioning of a representative sample of the population
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political ideology
a consistent set of beliefs about politics and public policy that sets the framework for evaluating government and public policy
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liberal
a person whose views favor more government involvement in business
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moderate
person whose views are between conservative and liberal and may include some of both ideologies
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rule of law
all people and institutions are subject to and accountable to law that is fairly applied and enforced
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political socialization
complex process by which people get their sense of political identity
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public opinion
a collection of shared attitudes of citizens about government
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straw polls
early form of polling that asks the same question of a large number of people
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sampling
using a representative cross-section of the general population chosen at random in the polling process
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sampling errors
percentage of possible errors in the polling process
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radical
ideological view that favors rapid fundamental change in the existing social, economic, or political order
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reactionary
ideological view that favors a return to a previous state of affairs
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tracking polls
continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support