benchmark
initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared
entrance/exit polls
polls conducted as voters enter or leave selected polling places on election day
conservative
a person whose political views favor more local, limited government, less government regulation, and conformity to social norms and values
individualism
individuals possess the freedom to make choices as they wish
equality of opportunity
all people should have the same opportunities to compete and achieve
free enterprise
private businesses operate in competition and free of government control; capitalism
ideology
a consistent set of beliefs by groups or individuals
limited government
basic principle of U.S. government that each person has rights that government cannot take away
political culture
a set of basic values and beliefs about one's country or government that is shared by most citizens and that influences political opinions and behaviors
opinion leaders
those individuals held in great respect because of their position
opinion poll
an assessment of public opinion by the questioning of a representative sample of the population
political ideology
a consistent set of beliefs about politics and public policy that sets the framework for evaluating government and public policy
liberal
a person whose views favor more government involvement in business
moderate
person whose views are between conservative and liberal and may include some of both ideologies
rule of law
all people and institutions are subject to and accountable to law that is fairly applied and enforced
political socialization
complex process by which people get their sense of political identity
public opinion
a collection of shared attitudes of citizens about government
straw polls
early form of polling that asks the same question of a large number of people
sampling
using a representative cross-section of the general population chosen at random in the polling process
sampling errors
percentage of possible errors in the polling process
radical
ideological view that favors rapid fundamental change in the existing social, economic, or political order
reactionary
ideological view that favors a return to a previous state of affairs
tracking polls
continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support