Language of research, campaigns, and advocacies

Language

enable us to inform, entertain, influence and persuade.

Research

makes use of formal academic, and persuasive language to communicate discussions.

Campaign

Social or political in nature.
A planned set of activities to attain certain goal or objectives. (excite, persuade, or motivate)

Advocacy

Activities that argue, plea, or support, or favor.
Social, political, economical, environmental.

Emotive language
Modal verbs
Involving the reader
Rhetorical question
Using evidence
Repetition
Adjective and Adverb
Association
Bandwagon
Experts

What are the language features?

Emotive Language

This involves the use of words that evoke emotions and make people feel a certain way

Modal Verbs.

The use of words that express modality or how likely something is going to happen helps adjust the level of certainty of events to suit arguments. When carefully chosen, these words (may, might, will, must, shall, can, could, would, ought to) help improve the quality of persuasive writing.

Involving the Reader

. This is done through the use of personal pronouns like you, your, we, our, and indicative words like together

Rhetorical Questions.

These are questions that are not supposed to be answered

Using Evidence.

This involves the use of facts, figures, or quotes from experts to highlight the writer’s authority and make the arguments presented more convincing.

Repetition.

This technique involves repeating keywords, phrases, or ideas to appeal to the readers

Adjectives and Adverbs

Using carefully selected adjectives and adverbs makes it possible for the writer to influence how the readers feel.

Association

This technique tries to link an object or an idea with something already liked or desired by the target audience such as wealth, success, pleasure, and security.

Bandwagon.

“everyone is doing it” or that everyone likes something

Experts

advice from trusted people like doctors, scientists, and other professionals for things that the audience do not know.

Argumentative Writing (Persuasive writing)

Seeks to convince a reader to support a stand.
Emphasizes the writer’s agreement or disagreement.

Proposition

Very essential in argumentative writing.
point of reference.
Whether the writer express his/her agreement/disagreement.

Argumentative essay

Presents a stand or rationale.
to convince and persuade the reader.

Modal
Evaluative Language
Transitions

Language features of an argumentative text:

Modals

to express suggestions and obligation (should and must)

Evaluative Language

Reflect the writer’s attitude towards an idea. Expresses feelings, opinions, and judgments.

Transitions

Maintains smooth flow of ideas. Also known as connectives.