PURPOSIVE COMMUNICATION 1

COMMUNICATION

COMMUNICATION

derived from the Latin words con (with), munus (a business), communis (common), communico (to confer or relate with one another.)

COMMUNICATION

is the art of transmitting knowledge, ideas, information and thoughts from one person to another.

ASPECTS OF COMMUNICATION

The importance of communication is related to various aspects.

01 ASPECTS OF COMMUNICATION

Communication is integrated in all parts of our lives.

02 ASPECTS OF COMMUNICATION

Communication meets needs.

Physical needs

affects well-being

Instrumental needs

helps us achieve long-term and short term goals

Relational needs

maintains social bonds and interpersonal relationships

Identity needs

allows us to present ourselves in a distinct manner

03 ASPECTS OF COMMUNICATION

Communication is guided by culture and context

Culture

is a full range of learned human behavioral patterns which includes knowledge, belief, art, law, morals, customs, capabilities, and habits acquired by man as a member of the society

Context

is the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood

Cultures

vary in terms of having a more individualistic or more collectivistic cultural orientation.

04 ASPECTS OF COMMUNICATION

Communication is learned.

05 ASPECTS OF COMMUNICATION

Communication has ethical implications.

VERBAL COMMUNICATION

• Oral Communication • Written Communication

NON-VERBAL COMMUNICATION

• Non-verbal cues produced by the body • Non-verbal messages produced by the broad setting such as time, space, and silence.

Factors that affect verbal communication

Tone of voice, Use of descriptive words, Emphasis on certain phrases, Volume of voice

SENDER

a person, group, or organization who initiates the communication, may also be called the source, encoder, speaker, writer, or communicator, is initially responsible for the success of the message.

MESSAGE

an element transmitted in communication that consists of the idea, opinion, information, feeling, or attitude of the sender

CHANNEL

a pathway or medium through which the message travels to reach its destination. It may be oral, written, visual.

Oral

more effective when an immediate feedback is needed

Written

more effective when the message must be delivered to many people

Visual/Electronic

used for distant communication

RECEIVER

a person who receives, analyzes, understands, and interprets the message, can also be called the decoder, reader, or listener. The message is examined by them assigning some type of meaning to it.

FEEDBACK

the receiver’s response that provides information to the sender. It is a very important element in the oral communication process because it makes the whole process a dynamic, two-way interactive event.

ADJUSTMENT

done if the message is distorted or is not clearly understood by the receiver to get a better response or a positive feedback

NOISE

a form of distortion, barrier, or obstacle that occurs in any of the phases of oral communication process. may be visual, aural, physical, or psychological in form

COMMUNICATION

is a process of mutual interaction of people through sensory stimuli; a two way process which occurs in an orderly and systematic sequence

CONTENT

refers to the information and experiences that are provided to the receiver of the communication process.

PROCESS

refers to the way the message is presented or delivered.

CONTEXT

is the situation or environment in which your message is delivered

PRINCIPLE OF CLARITY

The information or message should be coded or worded clearly.

PRINCIPLE OF ATTENTION

The receiver’s attention should be drawn to the message to make the communication effective.

PRINCIPLE OF FEEDBACK

There should be feedback information from the receiver to know whether s/he understood the message in the same sense in which the sender has meant it.

PRINCIPLE OF INFORMALITY

Informal communication may prove effective in situations when formal communication may not achieve its desired results.

PRINCIPLE OF CONSISTENCY

Consistency avoids conflict in an organization; inconsistency leads to confusion.

PRINCIPLE OF TIMELINESS

Communication should be done in real time so that it helps, and it is relevant in implementing plans; delayed communication may not serve any purpose.

PRINCIPLE OF ADEQUACY

Information should be complete; is essential to take proper decisions and make action plans; inadequate information may delay action and create confusion.

COMMUNICATION ETHICS

deals with the behavior of an individual or a group which is governed by their morals and in turn affects communication.

ETHICAL COMMUNICATION

enhances human worth and dignity

UNETHICAL COMMUNICATION

causes threats to the quality of communication

NCA - NATIONAL COMMUNICATION ASSOCIATION, developed the Credo for Ethical Communication which reminds that communication ethics is relevant across contexts and applies to every channel of communication.