Advertising and Promotional Culture Lecture Notes

These flashcards cover key vocabulary and concepts related to advertising and promotional culture, including definitions and explanations relevant to the topics discussed in the lecture.

Consumer Society

A society that views consumption as the avenue for economic expansion, especially prevalent after the Industrial Revolution.

Commodity Fetishism

A Marxist notion where the labor and conditions of production are hidden from consumers, replaced by cultural meanings.

Brand Equity

The value of a brand based on its intangible aspects, such as image and meaning.

Subvertising

A political act of culture jamming that reworks logos, slogans, or images to challenge corporate messaging.

Market Segmentation

The organization of consumers into smaller groups based on demographic characteristics, lifestyles, and social values.

Digital Media

Online platforms used for advertising that allow personalized and targeted consumer engagement.

Product Placement

The negotiation to place a product or brand within media content, integrating it as part of the storyline.

Native Advertising

Advertisements designed to look and feel like actual content, often blurring the line between advertising and editorial.

Influencers

Individuals who build a personal brand in the digital space and can impact consumer outreach for companies.

Cultural Propaganda

Jhally's description of advertising as the most powerful and sustained form of propaganda affecting society.