Digital Media Terminologies

Terms of digital media

What does digital media refer to?

Content created, stored, shared, or consumed digitally

What are two credible sources for digital media information?

Scholarly articles and industry reports

What is an alternative term for digital media that emphasizes user interaction?

Interactive Media

What does online media refer to?

Content primarily delivered via the internet

How does analog technology differ from digital technology?

Analog uses continuous signals, digital uses discrete signals

What is a key advantage of digital technology?

Allows for compression and faster transmission

Who are content creators in the context of digital media?

Individuals who share videos on platforms like YouTube

What do web developers do?

Use programming languages to build websites

What is the role of marketing specialists in digital media?

Analyze online trends for targeted campaigns

What is narrowband transmission?

Transmission with limited bandwidth for low-data applications

What is broadband transmission?

High-capacity transmission allowing multiple data streams

What is simplex transmission?

One-way transmission like TV broadcasting

What is half-duplex transmission?

Two-way, non-simultaneous transmission like walkie-talkies

What is full-duplex transmission?

Two-way, simultaneous transmission like phone calls

What is an advantage of simplex transmission?

Simple and cost-effective communication method

What is a disadvantage of simplex transmission?

Limited functionality in communication

What is an advantage of half-duplex transmission?

Bidirectional communication is possible

What is a disadvantage of half-duplex transmission?

Time delay due to switching directions

What is an advantage of full-duplex transmission?

Enables real-time communication

What is a disadvantage of full-duplex transmission?

Higher costs and complexity involved

What is content integration?

Combining diverse media types into a unified experience

What does convergence refer to in digital media?

Merging distinct technologies into a single platform

What is an advantage of content integration?

Enables seamless content delivery across devices

What is a disadvantage of content integration?

Compatibility issues with outdated systems

What is data compression?

Reducing the size of files for efficiency

What is lossy compression?

Removes unnecessary data from files

What is lossless compression?

Retains all data for original reconstruction

What is digital capture?

Converting analog signals into a digital format

What does uploading data mean?

Sending data from a local device to a server

What does downloading data mean?

Receiving data from a server to a local device

How does media differ from new media?

Media refers to traditional channels, new media is interactive

What is the difference between streaming and webcasting?

Streaming is for individual consumption, webcasting is for multiple users

What is Digital Rights Management (DRM)?

A system to control access to copyrighted material

What is an advantage of DRM?

Protects intellectual property from unauthorized use

What is a disadvantage of DRM?

Can limit user rights and accessibility

What is the primary difference between analog and digital signals?

Analog signals are continuous, digital are discrete

Who is most likely to use digital media for SEO?

Web Developer

What is the main advantage of full-duplex transmission over half-duplex?

Real-time two-way communication

How is "content integration" best described?

Combining various types of content for seamless interaction

What is a primary disadvantage of streaming?

Requires a constant internet connection

What does "narrowband" typically refer to in digital media?

Low data rate transmission over long distances

Which transmission mode is used for live TV broadcasts?

Simplex

What is the primary purpose of Digital Rights Management (DRM)?

To restrict access to unauthorized users

Which of the following is NOT a type of data compression?

Partial

Explain the difference between lossy and lossless compression.

Lossy compression: Reduces file size by removing some data (e.g., MP3). Lossless compression: Reduces file size without losing any data (e.g., FLAC).

How does digital convergence improve efficiency in multimedia usage?

Combines multiple media formats into one platform. Example: Streaming services integrating video, audio, and social media.

Name two professionals who rely heavily on digital media.

Marketing Specialist: Uses digital media for campaigns. Content Creator: Produces and shares digital content.

What are the key advantages of streaming over downloading?

Immediate access to content. No need for local storage space.

Define "broadband" and its significance in modern communication.

Broadband: High-speed internet access. Significance: Enables fast data transfer and connectivity.

Describe one advantage and one disadvantage of content integration.

Advantage: Seamless interaction across platforms. Disadvantage: Complexity in managing diverse content types.

Why is full-duplex transmission superior to half-duplex?

Allows simultaneous two-way communication. Essential for real-time applications like phone calls.

What are two main disadvantages of Digital Rights Management (DRM)?

Limits user access and sharing. Can hinder legitimate use of purchased content.