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social psychology
scientific study of behavior and mental processes as they relate to how people interact with one another and relate to others
sociology
society as a whole
personality
individual differences
physiology
function of the brain
Norman Triplett
1898 1st article on social psych
William McDougall
1908 1st textbook on social psych
Kurt Lewin
referred to as 'father of social psych'
behavior = f(person, social situation)
social neuroscience
brain function
What are the 4 current trends?
social neuroscience, evolutionary, cross cultural, and technology
What are the 5 research methods?
observation, case study, survey, correlation, and experiment
Observation
watching, gives us a 'snapshot' of what is happening
case study
deep dive of 1 person or small group
What is a con of a case study?
it lacks generalizability
survey
self-reported data
what is the difference between social psychology, sociology, and personality?
They are similar, but just are looked at through different lenses
philosophy
love & pursuit of knowledge
What does research say about social situation & person
social situation > person
evolutionary
why a certain trait would give you an advantage
cross-cultural
the most critical trend, discovered in the 1990's
What are the ABC's of Social Psych?
(A)ffect - feelings
(B)ehavior - actions
(C)ognition - thinking
What is a pro of a survey?
fast + efficient
What is a con of a survey?
people lie --> inaccurate
Correlation
relationship between variables (x is RELATED to y)
What is important to note about correlation?
correlation does NOT equal causation
Experiment
potentially find causal relationships (x CAUSES y)
What is important to note about experiments?
confounding variables
reliability
consistency/replicate
validity
does it measure/do what it's designed to do?
What are some ethics?
IRB, informed consent, test for deception
Institution Review Board (IRB)
mostly through academic institutions
Informed Consent
agreed contract
Replication Crisis
falsifying data; collecting more data later
All of Psych is __% replication
39%
All of SOCIAL Psych is __% replication
25%
Self
"a sense of personal identity" ; "who we are"
Self-concept
"how we SEE ourselves"
Self-schema
thoughts; labels we have about ourselves (not always through ourselves)
What are examples of self-schemas?
specific attributes, abilities, experiences
Introspection
looking within
Looking glass shelf
based sense of self on how we think others see us
reflected appraisal
see ourselves as those close to/important to us see us
social comparison
when we compare ourselves to others
^ upward comparison
compare to those who have things we desire
What is a pro of ^ upward comparison?
pro: can motivate us to improve
What is a con of ^ upward comparison?
con: can make us feel incompetent/shameful
downward comparison
comparing to those we feel we are superior to; why?: to boost our self-esteem
self-efficacy
sense of competence & confidence in our ability to deal with life's problem
locus of control
your ability to control a situation (internal + external are on a spectrum)
internal locus of control
we believe we are in control
external locus of control
" " outside factors are in control
Theories of self-discrepancy
1) Actual
2) Ideal
3) Ought
(comes from ourselves OR others)
Theories of self-discrepancy: Actual
attributes we possess
Theories of self-discrepancy: Ideal
" " hope to possess (ex. like hopes and dreams)
Theories of self-discrepancy: Ought
" " feel we should have (ex. like obligations)
cultural norms
rules for how members behave
cultural norms: individualistic
care about individual goals
cultural norms: collectivist
care about good of others/group
self-esteem
how we FEEL about ourselves both positive & negative components
self-esteem: traits
consistent & enduring
self-esteem: state
dynamic/changes (momentary feelings we have about ourselves)
self-regulation
controlling & directing the ABC's in order to meet goals (social OR personal)
self-presentation
strategies we use to make ourselves appear in a more positive light to others
self-promotion
behaving in ways or telling others the positive things about ourselves
self-monitoring
adjusting our behavior to meet the demands of that situation
self-serving bias
success are attributed to us; failures are attributed to outside
Central Nervous System
brain + spinal cord
Peripheral Nervous System
everything but the brain and spinal cord
autonomic (NS)
involuntary
Somatic (NS)
voluntary
sympathetic (NS)
elevates (our fight or flight)
Parasympathetic (NS)
brings us down
social cognition
collecting and assessing info about others so we can draw inferences and form impressions
collection = sensory organs
assessing = brain
What are things we collect?
physical cues, salience, facial expressions, personality traits, eye contact, moral character, non-verbal communication
physical cues
ex. what someone is wearing
salience
how much something stands out
facial expressions
how they react to something
personality traits
ex. you can tell if they are extrovert or introvert
eye contact
ex. gauges what they are comfortable with
moral character
ex. we observe their actions to access their behavior
non-verbal communication
1) Context
2) Clusters --> the frequency of the actions
3) Congruence
negativity effect
negative stands out more than positive
positivity effect
we assume people w/ positive qualities possess more positive qualities
role schema
how people carry out roles
ex. student/mother/sibling
person schema
relates to certain types of people
ex. jobs/nerds/etc.
event schema
what we expect in social situations
Pros of Schemas
cognitive processing speed
Cons of Schemas
gives incomplete info & not always accurate
primary effect
the info we receive 1st sticks with us, even when we receive contradictory info later
self-fulfilling prophecy
predictions we have influence our behavior, which causes our prediction to become true
attribution theory
desire to explain behavior
dispositional attribution
trait/person
situational attribution
outside the person/the situation
fundamental attribution error
we blame dispositional factors in others + ignore the situational factors
attitude
positive or negative evaluation about ourselves, others, objects or ideas
What is the ABC's in context to attitude?
(A)ffect --> I like it
(B)ehavior --> I frequently
(C)ognition --> attributes & descriptions
Attitude conflicting with social norms
lie to protect others feelings
Attitude conflicting with time pressure
pressured to choose quickly
Attitude conflicting with attitude strength
weaker attitudes --> less production
Attitude conflicting with attitude specificity
less specific = less predictive behavior
more specific = better predictive behavior
self-perception theory
we look at our actions to determine attitude