Global, international, national and regional influences on place characteristics

How does contrasting connectivity affect Altrincham and Scarborough

• More likely to get commuters in Altrincham (well connected w jobs)

• Visitors more likely (higher footfall)

• Scarborough = more peripheral so less investment

How does contrasting services/employers/unis affect and Altrincham and Scarborough

• More major employers in Altrincham (e.g. Amazon, AJ Bell)

  → more jobs, more employees, commuters; people relocate to live there

• More unis in Altrincham (manchester, MMU, Salford)

  → higher education, graduates stay on; studentification

  → brain drain in Scarborough

• Scarborough far from leisure activities (York = 1hr away compared to 20min Trafford centre)

Similarities/differences between local council plans in Altrincham and Scarborough

Both:

1. Upgrade public spaces

2. Keep history and tradition

3. Increase footfall

   (More people, longer time, more money)

How may contrasting government plans positively/negatively affect the economies of Altrincham and Scarborough

Altrincham:

Enterprise zone (lower tax, less strict planning rules, faster internet)

→ more businesses set up, more jobs , more money into economy

Northern powerhouse (improve transport; education; airport roads and motorway links)

→ more jobs, investment, boost economy

What is ‘levelling up’

• Address regional disparity and create equal opportunities - BALANCE PROSPERITY ACROSS UK

  → improve living standards, invest in infrastructure

• Increase pay

• Narrow gap between rich and poor

• Improve public services and transport networks

• Devolve power to a local level

‘Levelling up’ in Altrincham and Scarborough

Altrincham: No specific funding

Scarborough: £37m

→ redevelopment of buildings (e.g. west pier) and upgrading transport hubs

Internationale and global influences on Altrincham and Scarborough

Altrincham:

1. Amazon (Manchester airport city EZ), Adidas, Siemens, AJ bell

2. Market, near Trafford centre, Man U

3. UNESCO city of literature

4. 2hrs to London, Manchester airport

Scarborough:

1. McCain factory

2. Beaches, castle, historic listing

3. National park gateway, heritage coast

4. London 4hrs