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Applied Research
focuses on solving a specific problem
Cafeteria Plan
a benefit plan in which employees pick and choose from various benefit options to best meet their needs
Cold Calling
involves contacting potential customers at random without researching the customers’ needs first
Collective Bargaining
occurs when a group of employees join together as a single unit to negotiate with employers
Contracts
an agreement enforceable by law that details the transactions of business between two or more people
Copyright
legally protects the unique work of the originator from use by others without permission
Corporate Perks
benefits offered by companies to enhance employee satisfaction and loyalty, such as gym memberships, flexible working hours, and wellness programs.
Luxury Boxes
lavish rooms inside stadiums and arenas that allow corporate executives and some wealthy private individuals to entertain clients and friends while watching the events
Club Seats
premium stadium seats usually located outdoors that provide a source of high revenue
Fringe Benefits
extra incentives to employees beyond salary and wages.
Handler
someone who manages an athlete’s life off the field
Human Resources
the employees who work for an organization
Intellectual Property
the unique works of writers, artists, and musicians that are protected under copyright law
Licensee
a person or company that is granted permission to use intellectual property under specific conditions.
Marketing Objective
a specific goal set for a marketing campaign, aimed at achieving desired outcomes such as increasing sales or brand awareness.
Marketing Plan
a precisely written document that describes a company’s situational analysis, marketing strategy, and implementation plan for meeting company objectives
Marketing Strategy
an idea for achieving marketing objectives that can be put into action
Partnerships
when two or more individuals sign an agreement to own and operate a business together
Personal Selling
A sales technique that involves direct interaction between a salesperson and a customer to facilitate a purchase
Product Portfolio
all of the products a company has available for customers at any one time
Project Matrix
a chart displaying the tasks, groups or individuals responsible for completion of the tasks, and the due dates or timelines
Strategic Thinking
The process of finding unique, innovative ways to reach an objective
Student Professional Organizations
Associations for students that foster leadership, civic consciousness, career training, and social responsibility
SWOT Analysis
an examination of the business’s strengths, weaknesses, opportunities, and threats
Tactics
The actions taken to implement a strategy
Ticket Brokers
Registered businesses that legally buy and resell tickets to a variety of entertainment events and guarantee ticket authenticity
Ticket Operations Director
Responsible for filling stadium and arena seats.
Uniform Athlete Agent Act
To protect student-athletes, as well as the universities, that are sometimes penalized for problems caused by unethical agents.
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