UNIT 9. MULTIMODAL ADVOCACY

Developing your Message

• Your message of advocacy is what you choose to say about your problem and its solution and who you are. You'll need the information to back up your arguments to develop a message

Developing your Message

1. Know your audience

2. Know your political environment and moments (controversies, issues, fears, etc.)

3. Keep your message brief and straightforward

4. Use real-life stories and quotes

5. Use accurate, convincing language, and active verbs

6. Use crystal clear facts and numbers

7. Adapt the message according to the medium you will use

8. Let your audience reach their conclusions

9. Encourage viewers to take action

10. Present a possible solution

Delivering your message

• Involves careful attention to how the information is transmitted and to whom or what the message is to convey.

Choosing the right medium

• Your choice of a medium for delivering the message depends on who you’re talking to, what you want to say, your purpose, and your ability to work with that medium.

The use of media includes the use of formal and informal media channels to broaden your message reach. For your message to be noticed.

1. Your advocacy must be “newsworthy”

2. Making your advocacy newsworthy depends on how the message is packaged and who delivers it,

3. And whether you can persuade media that it is newsworthy. The aim is to extend message.

you can pursue your advocacy using traditional and digital media provided that you have the resources to do so

1. Press release

2. Radio and television programs

3. Theater and songs

4. Pamphlets, comic books, and photos

Press release

• is intended to attract journalists to cover a future event or one that has just taken place.

Radio and television programs

• Public education programs designed to change attitudes and behaviors often depict a familiar human story and illustrate alternative ways to see and solve typical problems.

Theater and songs

• Can reach people from all walks of life. They are especially helpful in situations where mass media only reaches a fraction of the population.

Pamphlets, comic books, and photos

•  Simple brochures and other materials can help push your advocacy forward. They can be cheap and will probably attract an audience, depending on the literacy levels, where information is scarce. The challenge is educating and entertaining content and design.