Social media

What is 3PA?

Third/3rd Party Aggressors

What is Brick and Mortar?

Businesses/restaurants that operate in a physical location such as a store or office

What is MAU?

Monthly Active Users

What is Ghost Kitchen?

Restaurants that deliver food to customers

What is MUV?

Monthly Unique Visitors

What is important to consider for your social media brand?

Whats important to consider is how active your brand’s target audience is on social media.

What are the 6 main benefits that are realized for chef/indie restaurants?

• Marketing / Promotion

• Know your sales immediately

• Metrics on your business

• Guest contact / engagement

• Accounting/payroll

• Labour controls / less labour required

What is SWOT analysis?

• Strength

• Weaknesses

• Opportunities

• Threats

(SWOT) Strengths:

• Where do you excel over competitors in your space?

• Does your customer/guest service deserve an award?

(SWOT) Weaknesses:

• What advantages do other competitors have over your business?

• Is it a service they provide or an audience they are able to target?

(SWOT) Opportunities:

• What’s changing in your industry that you can capitalize on?

• What gaps exist in competitor offerings that you can plant your flag in?

(SWOT) Threats:

• What are competitors doing that can cause problems for your business?

Whats the purpose of completing a SWOT analysis?

The purpose is to help you communicate your brand message to your target audience.