4Ps and Positioning
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Last updated 8:37 PM on 4/23/25
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6 Terms
1
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Marketing Definition (AMA)
The activity, group of institutions, and processes to create, communicate, deliver and exchange products of value to consumers, customers, partners, and society as a whole.
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4Ps
Product, Price, Promotion, and Placement
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Product Factors
Features, Brand Name, Packaging, Service, Warranty
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Price Factors
List Price, Discounts, Allowances, Credit Terms, Payment Period
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Promotion Factors
Advertising, Personal Selling, Public Relations, Sales Promotion, Direct Marketing
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Placement Factors
Outlets, Channels, Coverage, Transportation, Stock Level
Note 
Flashcards (31)