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Ch.8-10
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Staged Manipulation
Stage events during the experiment in order to manipulate the independent variable
Confederate
Appears to be another participant in an experiment but is actually part of the manipulation
Strength of manipulation
A strong manipulation maximizes the differences between the two groups and increases the chances that the independent variable will affect the dependent variable.
Self-reports
Can be used to measure attitudes
Behavioral measures
Direct observations of behaviors
Physiological measures
Recordings of responses of the body (MRI, EMG, EEG)
Ceiling effect
A task so easy everyone does well regardless of the conditions that are manipulated
Floor effect
A task so difficult that hardly anyone can perform well
Demand Characteristics
Any feature of an experiment that might inform participants of the purpose of the study
Placebo group
Group that receives a pill or injection an inert harmless substance
Expectancy effects
May occur whenever the experimenter knows which condition the participants are in
Single-blind experiment
Participant is unaware of whether a placebo or the actual drug is being administered
Double-blind experiment
Neither the participant nor the experimenter knows whether the placebo or actual treatment is being given.
Pilot study
Researcher does a trial run with a small number of participants
Manipulation check
Attempt to directly measure whether the independent variable manipulation has the intended effect on the participants.
Factorial designs
Experimental designs with more than one independent variable
Main effect
The effect of each independent variable taken by itself
Interaction
If there is an interaction between two independent variables
Simple main effects
Examines mean differences at each level of the independent variable
Mixed factorial design
Use both independent groups and repeated measures procedures (Between+Within)
Confounding variable
A variable the varies along with the independent variable
Internal validity
When results of an experiment can confidently be attributed to the effect of the independent variable
Attrition/Mortality
The dropout factor in experiments
Between-subjects design
Participants are randomly assigned to the various conditions so that each participants in only one group
Within-subjects design
All participants are in all conditions
Random assignment
The decision to assign an individual to a particular condition is completely random
Order effect
The order of presenting the treatments affects the dependent variable
Practice effects
Performance on the second task might improve merely because of the practice gained
Fatigue effect
Performance from the first to the second condition as the research participant becomes tired.
Carryover effect
Effect of the first treatment to carry over to influence the response to the second treatment.
Matched pairs design
The goal is to first match people on a participant variable such as age or personality trait.