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line
can be used to create more complex shapes or to lead your eye from one area in the composition to another
value
the contrast between black and white and all the tones in between
can be used with color as well as black and white. contrast is the extreme changes between values.
high contrast - small range of values
low contrast - large range of values
shapes
can be organic (irregular shapes found in nature) or geometric (shapes with strong lines and angles such as circles, triangles, and squares)
forms
three-dimensional shapes with length, width, and depth. Balls, cylinders, boxes and pyramids are formed.
light, shadow effects, contrast, color used to create the illusion of depth
space
the area between and around objects. increasing or decreasing the amount of space around an object affects the way we view that object.
color
differentiates and defines lines, shapes, forms, and space
texture
the surface quality that can be seen and felt
are often implied
balance
the way that visual aspects and elements are distributed within a piece
contrast
the pairing of elements that are opposite from one another
draws the eye from place to place and allows artists to create focal points, or areas of high visual interest
movement
the path the viewer's eye takes through the work of art, often to focal areas
can be directed along lines, edges, shape, and color within the work of art
emphasis
used to attract a viewer's attention to the focal point, or main subject, of an artwork
pattern
a design in which lines, shapes, forms or colours are repeated
proportion
the dimensions of a composition and relationships between height, width and depth
unity
a sense that all the parts fit together visually
cohesion and agreement within different aspects the painting
headline
bold text that reveals the topic of the article and should provide a hook
images
photographs of people and places are common features of magazine articles
almost always posed and unnatural
layout
look out for box-outs, bullet points, ears and other kinds of features
buzzwords
being up-to-date, relevant and current means some articles make use of buzzwords and words that are popular at the time of publication
viewpoint
blogs normally represent the interests and opinions of an individual, so are normally first person
diction
depending on the topic, writers of blogs could employ a specialist vocabulary or use technical terms
visuals
blogs may illustrate the text with cartoons, images or photographs (perhaps illustrated or taken by the writers themselves)
structure
chronological and linear structures with subheadings, clear connectives or other features helping organize the text
ethos
emotions of a speaker or writer that are expressed in the attempt to persuade an audience, gives a person credibility
logos
author makes clear, logical connections between ideas, and includes the use of facts and statistics
pathos
to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel
juxtaposition
two things are put beside each other with contrasting effect
exaggeration
overdoing physical characteristics of people or things in order to make a point
labeling
Objects or people are often labeled to make it clear exactly what they stand for.
symbolism
objects are used to stand for larger concepts or ideas
allusion
a brief and indirect reference to a person, place, thing or idea of historical, cultural, literary or political significance
analogy/metaphor
a comparison between two unlike things
irony
the difference between the way things are and the way things should be
exposition
text that tells the story is presented as captions
emanata
items such as dots, lines, exclamation marks or onomatopoeia that depict action, emotion or sound
punchline
especially apparent in four-panel comic strips, the joke is revealed in the last panel
cartoonification
how realistic the images in the cartoon are
realism is measured on a spectrum from photorealistic or lifelike to simplified.
illustrations
icons are simplified mages that symbolize certain ideas from the text
copy
infographics are multimodal, meaning there will be some brief text included
headlines, labels, snippets of text
design
color, typography, font and other features should combine to help you get information and also engage your interest
composition
the term given to a complete work of art and, more specifically, to the way in which all its elements work together to produce an overall effect
syntax
the way the words are organized
punctuation
marks indicating how a piece of written text should be read and, consequently, understood
imagery
visual symbolism, or figurative language that evokes a mental image
hyperbole
exaggerated statements or claims not meant to be taken literally
simile
figure of speech that directly compares two things
dramatic irony
occurs when the audience knows something that the characters don't
verbal irony
when what is said is the opposite of the literal meaning
situational irony
when the outcome is the opposite or completely different from what was expected