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Conformity
adjusting thoughts, feelings behaviour to be in harmony with behaviour of group/individual/accepted standards of behaviour
Bystander Effect
The tendency of an individual not to help in an emergency when othr people are present
Bystander intervention
Tendency of an individual to come help another in an emergency, even if others aren’t helping
Social norms
Shared rules or expectations of a group about how to behave
Positive conformity types (6)
Social harmony: Following rules at school
Cultural adaptation: Moving to a new place and following norms
Safety and Survival: evacuating an emergency situation
Moral and Legal norms : Not stealing
Teamwork and Collabs: sports, school assessment
Learning and growth: Following techniques from successful peers
Diffusion of Responsibility
decreased responsibility of action each member of a group feels when they are part of a group
Why do we have obedience
Obedience is necessary for groups and societies to maintain law and order to function properly
Obedience vs Conformity
Obedience → told to do something by someone with authority
Whereas conformity → happens through social pressure (the norms of the majority)
Compliance vs Obedience
Obedience → told to do something by someone with authority
Compliance → adjusting behaviour outwardly due to request or suggestion from others but privately disagreeing with the behaviour
Main differences: Compliance = social influence originating from peers + social cues. obedience = rises from perceived authority
Obedience definition
A form of social influence where an individual acts in response to direct order from other individual, usually authority
Social power
influence individual/organisation has over others in group/society
social status
Relative rank individual holds within a group associated with the rights and responsibilities that are a part of it
position is linked with honour or prestige
assigned or birthrigh
Types of power
Coercion, reward, legitamacy, expert, referent, information
Coercion
use of threat or force to gain compliance
reward
right of person/organisation to offer or deny tangible/symbolic rewards for doing what was expected
legitimacy
elected/selected/appointed position of authority established by social norms
expert
based on what one knows, experienced and special skills and talents possessed, demonstrated by credentials and actions
Referent
affiliations we make and/or groups and organisations we belong to
informational
ability to influence others or bring about change through control of info.
Info others need/want
Stanley Milgram
1963
interested in seeing how far people would follow instruction if it involved hurting someone
wanted to understand why germans obeyed hitler in his orders to kills jews. whether they were an obedient nation or all are capable of this kind of obedience
sample: 40 American men 20-50, recruited through advertisments. Told it was a learning study. paid $4/h
Milgram results
results point to four factors that contribute to obedience despite conflict with personal principles
1) physical distance of victim
2) closeness/legitimacy of authority figure
3) institutional authority
4) ability to share/shift responsibility on another person
non-experiemntal researchh and no independent variable
dependent variable was the extent to which participants obeyed.
Reasons for conformity
Informative influence
Normative influence
Normative influence
changes behaviour to comply with group behaviour, be accepted and belong
social reward or to avoid punishment
associated with complicance and identification
Compliance conformity
people change their public behaviour but NOT private beliefs
Identification conformity
People change their behaviour AND their private beliefs but only in the presence of the group.
informational influence
one changes their behaviour because they believe that the group knows better. gain knowledge OR believe someone else is right. associated with internalisation conformity
internalisation conformity
person changes both their public behaviour and their private beliefs on a long term basis
Group size affecting conformity
3+ elicit more conformity than groups of 2
little change in conformity once group size reaches 4-5
Unanimity affecting conformity
group is unanimous, ppl tend to bow to groups decision even if they dont agree
BUT if there is even just one member that disagrees, level of conformity decreases
cultural factors affecting conformity
certain cultures value group harmony over individual expression
individualistic cultures less likely to conform than those in collectivist cultures
social loafing and deindividuation
social loafing → people believe they don’t have to work as hard when they are a part of a group
deindividuation →people lose their sense of individuality and become part of a group, leading to a reduction in self-awareness and accountability
status affecting conformity
more likely to conform with people who are perceived to be of a higher status in society
public response affecting conformity
more likely to conform if behaviour is in public or in front of an audience
Cohesion affecting conformity
more likely to conform is group is tight-knit
anonymity
more likely to conform is participant’s answers are being written down than spoken aloud.
suggest that people conform because they are concerned about what others think of them (normative influence)
individual differences affecting conformity
influence the extent to which conformity occurs
personal characteristics and the individual position within the group affecting conformity
more likely to conform if they have a low status or are unfamiliar with situation
personality traits
more likely to conform if they are concerned of being liked/right.
difficulty of task
more difficult the task the greater the conformity, as we look to others for confirmation
age as an internal determinant of conformity
adolescents are more likely to conform to their peers than adults
self esteem
low self-esteem more likely to conform than those with high self-esteem
gender
gender has no affect on conformity, even if aggression is involved
MILGRAM STUDY: contributions and criticisms
contributions: minimal research on how people reacted to authority figures, inspiring researches to develop own studies. was also able to be replicated
criticisms: did not give informed consent, participants indicated they did not want to continue but were forced to, so violation of withdrawl rights. caused psychological harm but there was debriefing, but many claim study was HIGHLY unethical
ASCH STUDY: Contribution and Criticisms
1951
explore conditions that would cause individuals to either resist or succumb to group pressures
IV: whether or not group pressure was caused by unanimity
DV: level of conformity measured by number of errors
vision test”, where study participants were found to be more likely to conform to obviously wrong answers if first given by other “participants”, who were actually working for the experimenter.
contribution: new insights into why they conform and conditions
criticisms: biased sample with all males students of the same age . deception was vital, but some people feel that participants would be embarrassed to know they conformed. may breach participants right to be protected from psychological harm
ethics (7)
right to withdraw
informed consent
accurate reporting
confidentiality
no psychological or physical harm
deception and debriefing
voluntary participation