huck - industry and audience

why might huck struggle to reach an audience?

• requires cultural capital

• images lack mainstream celebs

• niche topics

• difficult to find

• narrow audience appeal

• cost

• bi monthly publication

who else is published by Church of London Publishing?

little white lies

what are the similarities between little white lies & huck?

• niche content

• bi monthly

• exploring topics with little coverage

• pride themselves on lack of influence

• consistent house style

• cutting edge journalism

what are the differences between little white lies and huck?

• subject matter

• illustrated covers vs photographs

• LWL is not controversial

what is Zinio?

the equivalent of Steam for magazines

how does the jeans advert appeal to the audience?

• high street fashion - expensive

• pose - bravado - antagonistic

• diversity in models - young - defiance + social change

• black and white - stylistic - sophistication - idiosyncratic style

how does the go pro advert appeal to the audience?

• historical reflection of the magazine - started out as a surf and extreme sports magazine

• go-pro initially came out of the skateboarding scene

• youth culture

• image quality implies camera is high spec

• tagline - target audience - different to everyone else - individualism

• poc model - diverse - tattoos - rebellious - surfing is rebellious - reinventing the waves..