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tourism industry
is a conglomeration of various products and services, individuals and organizations, each with specific economic and/or political interests.
Private and non-profit sectors
include industry associations which have been estavlished to proctect special interest groups, such as travel agency associations, financial services, academe, media, and insurance companies.
Public sector services
cover either national regional, or provincial tourism organizations.
Transportation industry
crucial to the success of tourism
Accommodation sector
covers a huge part of tourists expenditure during travel
Food and beverage sector
another important supplier of the tourism industry.
Attractions
basic requirements in having a successful tourist destination.
Events and conferences
play a key role in attracting both leisure and business travelers to a destination.
Travel intermediaries
help bring the tourism product to the customer.
Tourists
the center of the tourism industry.
Destination Attractions
is a collection of attractions which is the element of the tourism product that pulls people to a destination.
Destination Facilities
A wide range of tourist facilities within the destination are those products and services that will help the tourist enjoy the destination attractions.
Accessibility
For a tourism product to be highly successful, infrastructure services and transportations systems
Image
Destination image helps the visitor form expectations of what they will experience when are in the destination.
Price
allows consumers to determine the level of services they may receive in the destination.
Core products
are products that the consumer is really buying.
Facilitating products
are goods and services that must be present for the guest to enjoy and use the core product.
Supporting products
on the other hand, add value to the core product and help differentiate it from its competitors.
Augmented products
are factors that help the consumer consider the product over other products because these include product accessibility, geographical location, hours of operations, atmosphere, customer satisfaction and customer interactions with each other.
Accessibility
refers to how available the product is to the consumer,
Atmosphere
is the over-all feel of the place
Customer interactions with the service system
is inevitable for the tourism product.
Customers interact with other customers
consuming the product or service along with them.
co-production of the product or service
As such, involving the guest in the delivery of the service can actually improve customer satisfaction,
Product Development.
The product development stage begins with an idea of a new product that could possibly satisfy an existing need or want in a specific market
Introduction.
phase is the period wherein the product is introduced to the market.
Growth Stage.
is a period of rapid market acceptance and increasing profits.
Maturity Stage.
is a period where sales plateau because the product has achieved acceptance by most of its potential buyers.
Market Modification
The company may introduce innovations to the product in order to attract a related segment of the market and increase consumption further.
Product Modification.
The company can opt to change product characteristics such as product quality, features, and style to attract new users and stimulate more usage.
Marketing Mix Modification
This is when the company attempts to improve sales by changing one or more of the marketing mix elements to attract new customers and prevent consumers from switching brands.
Decline Stage.
Some successful products stay in the business for along period of time.
Phase-out.
Without a shift in strategy to adapt to the prevailing business environment, phase-out may be inevitable.
Exploration
characterized by a few adventurous tourists, close interaction with locals, minimal effect on social, cultural, and physical environments, and local facilities are used.
Involvement
characterized by an increase in tourist arrivals, interaction with locals still high, some changes in social, cultural, and physical environment. Infrastructure development begins.
Development
tourist arrivals are fast increasing, loss of local control, rise of foreign owned facilities, migrant laborers, and promotion of artificial attractions.
Consolidation
tourism has become a major economic factor.
Stagnation
when the carrying capacity of the destination has been reached or exceeded.
Decline
characterized by a downward rate of tourist arrivals.
Product development
is an integral part of the success of any business.
Idea Generation
Is a systematic way of coming up with new ideas.
Idea Screening.
Idea generation leaves you with so many new ideas that need to be screened to see which ones match the company’s objectives and can be developed further.
Concept Development and Testing.
The products that pass through the screening can now be developed further.
Marketing Strategy
A new product or service is developed to try to gain a marketing edge and to differentiate itself from its competitors.
Business Analysis.
stage looks more deeply into how much revenue the product could generate
Prototype Creation
A prototype of the product is created
Test Marketing
The product is then launched in a small geographical area to test the components of the marketing mix.
Commercialization.
. This is when the product is fully launched to the entire target market either nationally or internationally
Evaluation
is is the stage wherein the company will know whether the product has gained market acceptance;