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The first newspaper produced in North America was Publick Occurrences, Both Foreign and Domestick.
True
By the late 1820s, the average newspaper cost eighteen cents per copy.
False
Yellow journalism in the 1890s was the origin of objective journalism in the twentieth century.
false
The term yellow journalism originated from a New York newspaper in the late nineteenth century that was printed on yellow-toned paper stock.
false
President Theodore Roosevelt coined the term yellow journalism.
false
Joseph Pulitzer's New York World sent star reporter Nellie Bly around the world in seventy-two days to beat the fictional record set in the popular Jules Verne novel Around the World in Eighty Days.
true
The New York Journal used the motto "It does not soil the breakfast cloth."
false
Journalism is a scientific and objective method of communication
false
The inverted-pyramid news story form is most commonly used with longer feature stories.
false
History suggests that objective reporting grew out of an opportunity to mass-market news that would not offend particular groups.
true
According to the textbook, most small nondaily papers in the United States are consensus oriented rather than conflict oriented.
true
Online news has helped speed up the news cycle.
true
Literary journalism uses the devices of fiction to construct a portrait of the real world using nonfictional material.
true
Frederick Douglass's North Star was an antislavery paper published by a former slave.
true
Penny press newspapers, such as the New York Sun, __________
__________
.
favored human-interest stories
Compared with World War II and Vietnam, the war in Iraq has been a safe haven for reporters and other media workers.
false
Of all our mass media institutions, newspapers have played the leading role in sustaining democracy.
true
Online newspaper stories have to be briefer and more streamlined than the print version.
false
Larger newspaper operations overall seem to be more financially stable than small-town newspapers.
false
Starting around 2005, large newspaper chains responded to the decline in newspaper circulation by buying up more newspapers and increasing newsroom staff.
false
The two significant features of yellow journalism were an emphasis on crime and disasters and __________
__________
.
crusading for the common people
The modern legacy of the style of journalism practiced by Joseph Pulitzer and William Randolph Hearst includes __________
__________
.
Both A ("investigative journalism") and C ("supermarket tabloid headlines") are correct.
Yellow journalism is __________
__________
.
a journalism trend that began in the late 1800s stressing profit and featuring humaninterest stories, crime news, and large headlines
Which of the following eras of journalism best represents the historical arrival of newspapers as a mass medium?
penny press
Who reportedly said, "The modern editor of the popular journal does not care for facts. The editor wants novelty"?
Hearst
The two publishers most associated with yellow journalism in the late 1800s were __________
__________
.
Pulitzer and Hearst
By the end of the nineteenth century, crusading newspapers like the New York World had what kind of approach to women's rights
They hired women as reporters and crusaded for better conditions for women.
Which of the following statements about the inverted pyramid style is true?
A story using this style typically begins with answering "who; what; when; and where."
b
It serves as a quick and efficient way to organize a news story.
c
It strives for a form of "objectivity" that is more likely to be accepted by people with different backgrounds and beliefs.
d
It can lead to formulaic stories.
ALL ARE TRUE!
What point was the newspaper motto "It does not soil the breakfast cloth" trying to make?
Its news stories would be less sensational and more matter-of-fact.
Which newspaper used the motto "It does not soil the breakfast cloth"?
New York Times
Objective journalism as championed by Adolph Ochs and the New York Times was particularly good at __________
__________
.
moving the practice of journalism out of the realm of sensationalism
Select the correct historical order among the following major eras in journalism history.
Partisan journalism, penny press, yellow journalism, objective news
Modern journalism started to develop in the nineteenth century mainly because newspapers __________
__________
.
wanted to attract as many readers and advertisers as possible
The practice of interpretive journalism in the twentieth century got its first significant boost from __________
__________
.
radio broadcasters who started developing commentary as part of their news in the 1930s
What spawned the rise of interpretive journalism in the 1930s and 1940s?
The world's increasing complexity
General assignment reporters __________
__________
.
handle all sorts of stories that might "break" in a day
The newshole __________
__________
.
is news content that takes up about 35 to 50 percent of the space in a typical metropolitan daily newspaper
Which of the following are specific groups of readers targeted by specialized newspapers?
a
African Americans
b
Asian Americans
c
Native Americans
d
Hispanics
ALL ARE TRUE
Besides providing community calendars and meeting notices, __________
__________
newspapers mostly carry articles on local schools, social events, town government, property crimes, and zoning issues.
consensus-oriented
Which of the following is not a way in which convergence with the Internet (online journalism) is redefining how newspapers operate?
e
Traditional newspaper reporters and editors are fully embracing their online responsibilities.
According to the textbook, which of the following has been a critique of the idea of journalistic objectivity?
It isn't possible to have genuine journalistic impartiality, and many reporters have become too uncritical of people with power.
What makes literary journalism different from early-twentiethcentury models of "objective" journalism?
Literary journalism applied fiction writing techniques to nonfiction material, instead of being purely informational as in objective journalism.
Bureau reporters __________
__________
.
typically file reports from major cities other than where their paper is located
Which of the following developments has contributed to the overall decline in newspaper readership over most of the last century?
Increase in the number of working women
b
The availability of newspapers on the Internet
c
Competition from television
d
Greater competition from suburban weeklies
ALL ARE TRUE
Daily newspaper circulation numbers __________
__________
.
have declined but these declines show some signs of being offset by increases in online readership
Which of the following is generally considered the biggest threat to the future of newspapers?
Declining readership, especially among younger people
The business arrangement in the newspaper industry in which two separately owned papers in the same city are permitted to combine their business and production operations is called a __________
__________
.
joint operating agreement (JOA)
Which of the following is not true about large newspaper chains today?
They are adding more people to their newsroom staffs.
The textbook suggests that closing newspaper bureau offices __________
__________
.
means fewer stories and fewer versions of stories about important issues and events
Which of the following is a way that online journalism is redefining news?
Newspapers can post stories online that they didn't have room for in their print edition.
Which of the following statements about paywalls is not true?
Newspapers don't see any reason for paywalls—ad revenue is more than enough to cover costs.
Advertising revenue, the lifeblood of newspaper operations, __________
__________
.
has fallen dramatically in the last few years, with Internet ad sales unable to fill the gap
According to the textbook, some print journalism observers think one piece of good news for the industry is __________
__________
.
small papers that focus on local news and ads retain a loyal reader base
Which statement about the relationship between blogging and traditional newspaper news is true?
After expressing concern and opposition to blogging as news; many newspapers are promoting their own blog presence.
Worried about the shaky financial underpinnings of print journalism, some have suggested new business models, including __________
__________
.
having former print reporters start online newspapers
b
having wealthy universities buy and support newspapers
c
having wealthy Internet companies expand into the news business
d
having newspapers operate as nonprofits that run on taxdeductible contributionshaving newspapers operate as nonprofits that run on taxdeductible contributions
ALL ARE TRUE
New York World Reporter name
Nellie Bly
New York Times Name
Adolph Ochs
Yellow journalism publisher Name
William Randolph Hearst
__________
__________
bought the New York Times in 1896
adolf ochs
William Randolph Hearst reportedly once said, "The modern editor of the popular journal does not care for __________
__________
. The editor wants novelty."
facts
As a grassroots movement, __________
__________
refers to people who use the Internet and blogs to disseminate news and information.
wherein activist amateurs and concerned citizens
The space left over in a newspaper for news content after all the ads are placed is called the __________
__________
.
newshole
__________
__________
attempts to make the news more scientifically accurate by using poll surveys and questionnaires.
precision journalism
How many magazines are published in the United States annually?
More than twenty thousand
The word magazine comes from the French term magasin, which means ______.
B. storehouse
The first publication to use the term magazine in its title was ______.
A. Gentleman's Magazine
Magazines in colonial America may be credited with ______________.
C. spreading political ideas that ultimately led to the revolution
What factors contributed to the demand for national magazines in the late 1800s?
A. Increases in public education
B. Advances making printing technologies faster
C. Improvements in mail delivery
all the above are correct
How did the Postal Act of 1879 benefit magazine publishers?
It lowered the postage rate for magazines
Who first coined the term muckraking?
Theodore Roosevelt
The use of photos in magazines to document the rhythms of everyday life is known as _______.
photojournalism
The first magazine to reach 2 million in circulation was ___________________.
Saturday Evening Post
The success of TV Guide underscored the power of ______.
TV
How did National Geographic remain profitable when its magazine started to lose circulation in the 1990s?
It entered other media ventures like television specials.
The over-fifty age group is the ___________ age bracket.
fastest-growing
Which of the following is considered an elite magazine?
New Yorker
What was the first U.S. tabloid?
National Enquirer
It is not uncommon for print magazines to ______________.
A. offer audio podcasts to accompany articles
B. create an online social-networking feature for its readers
C. provide interactive features online
all are true
Magazines that merge into larger chains are able to ________.
extend their reach and attract new customers
lower their development, production, and sales and marketing costs
generate more revenues
all are true!
Today, subscriptions account for _______ percent of magazine sales.
88
Which of the following departments provides all the content for a magazine, excluding ads?
Editorial
The Condé Nast group owns ___________.
Vanity Fair
GQ
Vogue
all are true
Which of the following is no longer true about magazines in the United States?
They provide a powerful national voice.
They unite communities around important social issues.
They foster a strong national identity.
all are true!!
How are magazines different from newspapers?
They are published on a nondaily cycle.
They employ a tabloid style.
When did the idea of specialty magazines focused on specific topics first gain popularity in the United States?
Nineteenth century
The first magazine to publish a column that directly addressed women's issues was _______.
Saturday Evening Post
Sarah Josepha Hale founded the first women's magazine, _______, in 1828.
Ladies' Magazine
When did photojournalism emerge as a new profession?
1890s
Investigative journalism designed to expose wrongdoing is known as _________.
C. Muckraking
Congress passed the Pure Food and Drug Act and the Meat Inspection Act in 1906 based in part by articles that appeared in what magazine?
Ladies' Home Journal
Collier's
During what time period did general-interest magazines become the most prominent form of magazine?
After World War I
In the mid-1980s, the most popular magazine in the world was _______________.
Reader's Digest
Which magazine can be credited for advancing photojournalism the most in the early twentieth century?
Life
What did women's magazines need to do in the 1970s to continue to attract readers?
Include articles on careers outside the home
Feature stories that addressed women's sexuality
What is the most commercially successful magazine for children?
Highlights for Children
What was the first city magazine aimed at a national audience?
New Yorker
What magazine was founded by W.E.B. Du Bois and is currently the official magazine of the NAACP?
crisis
Which of the following alternative magazines is published for readers who support the political Left?
Nation
Progressive
How much advertising copy does the average magazine contain?
50 percent
Which type of special magazine edition includes a few pages of ads purchased by local or regional companies?
split-run
Note 
Flashcard (40)