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Reinforcement
Goal is to strengthen the response
Primary
rewards that are naturally satisfying and don't need to be learned, food
Ex primary
If you do something and get food as a reward, it's a primary reinforcement because you naturally want and need food
Secondary
rewards that aren't naturally satisfying on their own but become valuable through association
Ex secondary
money is a secondary reinforce. It doesn't provide direct satisfaction like food does, but you can use it to get things you want
Positive reinforcement
when you add something good after a behavior to encourage that behavior to happen again
Ex positive reinforcement
if a child gets praise or a sticker for doing their homework, they are more likely to do their homework again in the future because they enjoyed the reward
Negative reinforcement
you take away something unpleasant after a behavior to encourage that behavior to happen again
Ex Negative reinforcement
if you have a headache and take medicine that makes the pain go away, you're more likely to take that medicine again next time you have a headache
Punishment
Goal is to decrease behavior
Positive punishment
when you add something unpleasant after a behavior to discourage that behavior from happening again
Ex positive punishment
if a child touches a hot stove and gets a scolding or a slap on the hand, the scolding adds an unpleasant experience. This is meant to make the child less likely to touch the stove again
Negative punishment
when you take away something enjoyable or wanted after a behavior to discourage that behavior from happening again
Ex negative punishment
if a teenager stays out past curfew and loses their phone privileges, taking away the phone is meant to make them think twice about breaking curfew again