Survey Research & Question Design

These flashcards cover key concepts in survey research and question design, including types of questions, validity, reliability, and elements of academic writing.

What are the two main types of survey questions?

Open-ended and closed-ended questions.

What is a double-barreled question?

A question that asks two things at once, leading to unclear responses.

What is social desirability bias?

When respondents answer in a way they think is socially acceptable rather than truthful.

What does reliability in surveys refer to?

The consistency of results when the survey is repeated.

What is internal validity?

The accuracy of cause-and-effect relationships in a study.

What is a double-blind study?

A study where neither participants nor researchers know who is in the control or experimental group.

What is selection effect?

Bias that occurs when participants are not randomly assigned.

What does the range in statistics measure?

The difference between the highest and lowest values.

What are descriptive statistics?

Statistics that summarize data, including mean, median, mode, etc.

Define nominal level of survey measurement.

Categories with no order.

What is informed consent in research?

Participants must be fully informed about the study and agree to participate voluntarily.

What are the key parts of an academic article?

Abstract, Introduction, Literature Review, Methods, Results, Discussion, Conclusion.

What is stratified sampling?

A sampling method where the population is divided into subgroups.

What is the purpose of an attention check in surveys?

To ensure that respondents are paying attention to the questions.

What is meant by ethics in research?

Moral guidelines that govern the conduct of research.

What is a matrix question in surveys?

A question that utilizes the same response scale across multiple items.