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Evolution of the Web
Web 1.0 → Intitial Web
A Web of Pages
Web 2.0 → Social Web
A Web of Applications
Web 3.0→ Semantic Web
A Web of Data
It turns the Web into a giant readable database
Emergence of the Social Web: (setting the stage for web 2.0)
Application Programming Interface API
set of commands and programming standards used by developers to write applications that can commincate with other applications
Emergence of the Social Web: (setting the stage for web 2.0)
Software Development Kit (SDK)
a collection of software tools used by developers for writing applications that run on a specific device or platform
API is included—> a part of SDK
AJAX Technologoies and APIs:
AJAX Technologies: a term referring to a group of technologies and programming languages that make it possible for webpages to respond to users actions without requiring the entire page to RELOAD
HyperText Markup Language (HTML)→ responsible for content
Cascading Style Sheets (CSS)→ responsible for format
Javascript→ responsible for responsibility
Web 2.0: Markets are Conversations:
Cluetrain Manifesto: a revolutionary way of thinking about the Web
understanding not only how people behave—> but also the way they think about things
Web 2.0: The power of the Groundswell
business priorities to leverage the groundswell:
listening
talking
energizing
supporting
embracing
a social trend where people use tech to get the things they need for each other rather than from traditional institutions like corporations