Attitudes

Attitude

An evaluation (judgment) that a person makes about an object, person, group, event, or issue that is lasting and consistent.

Tri-component model

A model that suggests an attitude consists of three components: Affective, Behavioral, and Cognitive.

Affective component

The emotional reaction towards a subject, person, event, or issue, which can be positive, negative, or neutral.

Behavioral component

How an attitude is expressed through actions or the way one acts in response to a subject, person, event, or issue.

Cognitive component

Thoughts and beliefs developed through experience and culture.

Social context

The surrounding environment that can overpower the affective and cognitive parts of the brain in determining behavior.

Perceived control over behavior

An individual's belief about their freedom or lack of freedom to perform a behavior linked to an attitude.

Strength of attitude

How strongly an individual upholds an attitude and maintains consistency between attitude and behavior.

Accessibility of attitude

How readily an attitude comes to mind; an immediate reaction towards an attitude object.