1. Tri-component model

Attitude

An evaluation (judgment) that a person makes about an (GEPIOS) group, event, person, issue, object, subject that is lasting and consistent.

Tri-component model

A model that suggests an attitude consists of three components: (ABC) Affective, Behavioral, and Cognitive.

Affective component

The emotional reaction towards a (GEPIOS) which can be positive, negative, or neutral.

Behavioral component

How an attitude is expressed through actions or the way one acts in response to a : (GEPIOS)

Cognitive component

Thoughts and beliefs on (GEPIOS) developed through experience and culture.

Social context (behaviour inconsistency)

The surrounding environment that can overpower the affective and cognitive parts of the brain in determining behavior.

Perceived control over behavior (behavior inconsistency)

An individual's belief about their freedom or lack of freedom to perform a behavior linked to an attitude.

Strength of attitude (behavior inconsistency)

How strongly an individual upholds an attitude and maintains consistency between attitude and behavior.

Accessibility of attitude (behavior consistency)

How readily an attitude comes to mind; an immediate reaction towards an attitude object.

When may behaviour be inconsistent with attitude?

• social context

• perceived control to enact behaviour

• strength of attitude

When may behaviour be more consistant with attitude?

• When there is an emotional component

• accessibility to attitude