1. Tri-component model

Attitude

An evaluation(judgment) that a person makes about an object, person, group , event or issue that is lasting and consistent.

• help us make decisions, make sense of our relationships

• help us interperate new information

• avoid undesirable outcomes
  

Tri-component model (ABC)
Affective

• emotional reaction towards subject, person event or issue

• can be positive. negative or neutral

Behavioural

• how attitude is expressed through actions or the way we act in response towards subject, person , event or issue

Cognitive

• thoughts and beliefs

• developed through experience, culture

For attitude to exist, all three components must be present and consistent.

When behaviour in attitude can be inconsistent

• Social context→ ,overpower the affective and cognitive parts of brain

• perceived control over behaviour → a belief of individual that they are free or not free to perform behaviour linked to attitude

• strength of attitude→ how strong individual upholds attitude

Most likely for attitude and behaviour to be consistent

• strong emotional component

• accessibility of attitude →one that comes to mind, reaction towards attitude object is immediate