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anecdotal evidence
causally observed incidents that are accepted as useful information; scientifically inadequate, but can offer clues as to areas of investigation that warrant more systematic, controlled research
between-subjects design
a study in which individuals are assigned to only one treatment or experimental condition and each person provides only one score for data analysis
within-subjects design
an experimental design in which the effects of treatments are seen through the comparison of scores of the same participant observed under all the treatment conditions
case study
an in-depth investigation of a single individual, family, event, or other entity; multiple types of data are assembled to understand background, relations, behavior; allow intense analysis of an issue, but limited by not being generalizable
casual ambiguity
also known as third-variable problem; a situation in which it is not known which one (or which set) of several phenomena is the cause of a particular effect
control condition
also known as control group; in an experiment or research design, a condition that does not involve exposure to the treatment or intervention under study
experimental condition
also known as experimental group; a condition that involves exposure to a treatment or experience the control group has not
correlation
the degree of a relationship between two variables
correlation coefficient
a numerical index reflecting the degree of a linear relationship between two variables (where +1 indicates a perfect positive relationship and -1 indicates a perfect negative relationship)
counterbalancing
arranging a series of experimental conditions or treatments in such a way as to minimize the influence of extraneous factors, such as practice or fatigue, on experimental results
demand characteristics
in an experiment or research project, cues that may influence or bias participants' behavior, for example, by suggesting the outcome or response that the experimenter expects or desires
empirical research
also known as empiricism; the approach holding that all knowledge of matters of fact either arises from experience or requires experience for its validation
error
here, any change in a dependent variable not attributable to manipulation of the independent variable
bias
here, a systematic error arising during sampling data collection or data analysis; any deviation of a measured or calculated quantity from its actual value (e.g., the measurement or calculation is unrepresentative of the item of interest)
experimental design
an outline or plan of the procedures to be followed in scientific experimentation in order to reach valid conclusions, with consideration of such factors as participant selection, variable manipulation, data collection, and analysis, and minimization of external variables
quasi-experimental design
an experimental design in which assignment of participants to an experimental group or to a control group cannot be made at random for either practical or ethical reasons; assignment of participants to conditions is usually based on self-selection or by selection by an administrator
extraneous variable
a measurement that is not under investigation in an experiment but may potentially affect the outcome or dependent variable and thus may influence results
confounding variable
an independent variable that is conceptually distinct but empirically inseparable from one or more other independent variables
false consensus effect
the tendency of how individuals frequently overestimate how much others share their beliefs, values, and behaviors; people project their personal ideas and attitudes onto others, assuming they are more common and widespread than they actually are
frequency distribution
a tabular representation of the number of times a specific value or datum point occurs
histogram
a graphical depiction of continuous data using bars of varying height; similar to a bar graph but with blocks on the x-axis adjoining one another as to denote their continuous nature
frequency polygon
a graph depicting a statistical distribution, made up of lines connecting the peaks of adjacent intervals
generalizability
the extent to which results or findings obtained from a sample are applicable to a broader population
hindsight bias
the tendency, after an event has occurred, to overestimate the extent to which the outcome could have been foreseen
hypothesis
an empirically testable proposition about some fact, behavior, relationship. or the like, usually based on a theory, that states an expected outcome resulting from specific conditions or assumptions
illusory correlation
the appearance of a relationship that in reality does not exist; an overestimation of relationship/correlation between two variables
independent variable
the variable in an experiment that is specifically manipulated or is observed to occur before the dependent variable in order to assess its effect or influence
dependent variable
the outcome that is observed to occur or change after the occurrence or variation of the independent variable in an experiment
inferential statistics
a broad class of statistical techniques that allow inferences about characteristics of a population to be drawn from a sample of data from that population while controlling (at least partially) the extent to which errors of inference may be made
descriptive statistics
procedures for depicting the main aspects of sample data without necessarily inferring to a larger population; usually include mean, median, and mode and to indicate central tendency, as well as the range and standard deviation
mean
the numerical average of a set of scores (the sum of all scores divided by the number of scores)
median
the midpoint in a distribution (the score that divides it into two equalized halves)
mode
the most frequently occurring score in a set of data
meta analysis
a quantitative technique for synthesizing the results of multiple studies of a phenomenon into a single study
natural observation
a method that involves observing subjects in their natural environment; look at behavior without intervening
lab observation
the act of conducting studies in a controlled environment to gather data and insights in a controlled setting
normal distribution
a theoretical distribution in which values pile up in the center at the mean and fall off into tails at either end; when plotted, gives the familiar bell-shaped curve
positively skewed distribution
a type of distribution in which most values are clustered around the left tail of the distribution curve while the right tail of the distribution is longer
negatively skewed distribution
a type of distribution in which most values are clustered around the right side of the distribution curve while the left tail of the distribution is longer
null hypothesis
a statement that a study will find no meaningful differences between the groups or conditions under investigation, such that there is no relationship among the variables of interest and that any variation in observed data is the result of chance or random processes
operational definition
a description of something in terms of the operations (procedures, actions, or processes) by which it could be observed and measured
percentile score
the location of a score in a distribution expressed as the percentage of cases in the data set with scores equal to or below the score in question
placebo
a pharmacologically inert substance, such as a sugar pill, that is often administered as a control in testing new drugs; any medical or psychological intervention that is to be "inert" thus making it valuable as a control condition against which to compare the intervention or treatment of interest
placebo effect
a clinically significant response to a therapeutically inert substance or nonspecific treatment, deriving from the recipient's expectations or beliefs regarding the intervention
population
also known as target population; the population that a study is intended to research and to which generalizations from samples are to be made
positive correlation
a relationship between two variables in which both rise and fall together
negative correlation
a relationship between two variables in which the value of one variable increase as the value of the other decreases
principle of falsifiability
the logical possibility that an assertion, hypothesis, or theory can be shown to be false by an observation or experiment
random assignment
in experimental design, the assignment of participants or units to the different conditions of an experiment entirely at random, so that each participant has an equal likelihood of being assigned to any particular condition
random sample
also known as simple random sample; a group selected by a process of selecting a sample of study participants from a larger potential group of eligible individuals
stratified sample
also known as stratified random sample; a group selected from a population comprised of various subgroups in such a way that each subgroup is represented
reliability
the trustworthiness or consistency of a measure; the degree to which a test or other measurement instrument is free from random error, yielding the same results across multiple applications to the same sample
validity
the degree to which empirical evidence support the adequacy and appropriateness of conclusions drawn from some form of assessment; based upon correlation with an accepted standard, the conceptual variable underlying a test, and the subject matter of a test
replication
the repetition of an original experiment or research study to verify or bolster confidence in its results
scatterplot
also known as scatter diagram; a graphical representation of the relationship between two continuously measured variables in which one variable is arrayed on each axis and a dot or other symbol is placed at each point where the values of the variables intersect
single-blind study
a procedure in which participants are unaware of the experimental conditions under which they are operating
subject expectancy effect
a form of reactivity that occurs when a research subject expects a given result and therefore unconsciously affects the outcome or reports the expected result
double-blind study
a procedure in which both the participants and the researchers interacting with them are unaware of the particular experimental conditions
experimenter expectancy effect
an effect in which a researcher's expectations about the findings of their research are inadvertently conveyed to participants and influence their responses
social desirability bias
the tendency of individuals to present themselves in a manner that will be viewed favorably by others
sampling bias
a systematic and directional error involved in the choice of units, cases, or participants from a larger group for study
volunteer bias
any systematic difference between individuals who volunteer to be in a study versus those who do not, which may potentially render the resulting group or sample of participants unrepresentative of the larger population
standard deviation
a measure of the variability of a set of scores or values within a group, indicating how narrowly or broadly they deviate from the mean
range
a measure of dispersion obtained by subtracting the lowest score in a distribution from the highest score
standard score
also known as a z-score; a set of scores that have the same mean and standard deviation so they can be compared
statistical significance
the degree to which a research outcome cannot reasonably be attributed to the operation of chance or random factors
p-value
also known as probability value, a number describing the likelihood of obtaining the observed data under the null hypothesis of a statistical test
theory
a principle or body of interrelated principles that purports to explain or predict a number of interrelated phenomena; a set of logically related explanatory hypotheses that are consistent with a body of empirical facts and that may suggest more empirical relationships