CRM Tools-Karteikarten | Quizlet

Data Collection

Gathering customer information from various touchpoints.

Data Analysis

The process of inspecting, cleansing, and modeling data.

Customer Interaction Tracking

Monitoring all customer communications and interactions.

Personalized Communication

Tailoring messages based on customer data for stronger relationships.

Lead Management

Capturing and qualifying potential customers through marketing channels.

Campaign Execution

Automating marketing tasks like emails and social media posts.

Performance Analysis

Tracking success metrics of marketing campaigns.

Open Rates

Percentage of emails opened by recipients.

Click-through Rates

Percentage of email recipients who clicked on a link.

Conversion Rates

Percentage of leads that become customers.

Requirement Analysis

Initial stage to identify project specifications and needs.

System Design

Creating a blueprint for integrating CRM with business processes.

Implementation

Coding, testing, and deploying a custom CRM system.

Bespoke Approach

Customizing CRM to meet specific business needs.

Integration

Connecting CRM with existing systems and technologies.

Data Ownership

Control over the customer data collected and used.

Customization Capabilities

Ability to tailor CRM functionalities to business requirements.

Customer Relationship Strategy

Plan to manage and improve interactions with customers.

Marketing Automation

Process of automating repetitive marketing tasks.

Touchpoints

Various channels through which businesses interact with customers.