AP Macro Unit 1 Basic Economic Concepts

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Last updated 6:54 PM on 1/21/26
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37 Terms

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Scarcity

Society has unlimited wants, but limited resources

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Trade-offs

all given up alternatives when a choice is made

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Opportunity Cost

most desirable alternative given up when a choice is made

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Price

amount the buyer pays

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Cost

amount the seller pays to produce a good

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Investment

money spent by businesses to improve their product

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consumer goods

direct consumption

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capital goods

indirect consumption/used to make consumer goods

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land

all natural resources

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labor

any paid effort

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physical capital

human-made resource used to create other goods

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human capital

skills/knowledge gained through education and experiance

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entrepreneurship

leaders that combine the other factors of production to create goods and services

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productivity

measure of efficiency that shows outputs per unit of input

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production possibilities curve (PPC)

shows alternate ways an economy can use its scarce resources

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key assumptions of the PPC

only two resources are being produced; all resources are being fully utilized; quantity of resources and technology are fixed

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interpreting the PPC

on the curve: efficient, inside the curve: inefficient/represents unemployment, outside the curve: unattainable because there aren’t enough resources

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constant opportunity cost

cost of producing each unit remains the same because resources are equally attainable, results in a straight line

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law of increasing opportunity cost

more production = cost of producing additional units increases, resources aren’t perfectly attainable, results in “bowed out” PPC

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shifting the PPC

shifts inward or outward based on a change in technology, trade, or in quality or quantity of resources

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absolute advantage

when a person, business, or country can produce more of a good or service using the same amount of resources of someone else, or can produce the same amount using fewer resources

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comparative advantage

when a person, business, or country can produce a good or service at a lower opportunity cost than someone else

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input

measures time and resources

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output

measures efficiency

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law of demand

the quantity demanded by consumers decreases as prices rise, then increase when prices fall; a change in price of a product will move ALONG the curve, not shift it

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determinants/shifters of demand (INSECT)

income, number of buyers, substitutes, expectations of future price, complements, tastes and preferences

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supply

different quantities of goods and services that are willing to produce at various price levels

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law of supply

rising prices give greater opportunities for suppliers to earn a profit

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quantity supplied

amount of good or service that is produced at a particular price level, one point on the curve

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determinants/shifters of supply (ROTTEN)

resources, other good prices, taxes, technology, expectations of supplier, number of competitors

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market equilibrium

buyers buy the exact amount that sellers are willing to produce

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market shortage

excess demand: quantity demanded exceeds quantity supplied, increased prices

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market surplus

excess supply: quantity supplied exceeds quantity demanded, decreased prices

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increase in demand

eq(price)=increases, eq(quantity)=increases

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decrease in demand

eq(price)=decrease, eq(quantity)=decreases

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increase in supply

eq(price)=decreases, eq(quantity)=increases

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decrease in supply

eq(price)=increases, eq(quantity)= decreases