Advertising and the art of persuasion ethos, pathos, and logos
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8 Terms
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asdvertising
is a strategic form of communication that shapes our beliefs behaviors and emotions
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rhetoric
communication used to persuade inform of motivation
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ethos
celebrity branding/ credibility / appeal
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ethos in action
famous ppl used to influence people to sell products
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pathos
a persuasive technique that appeals to the audience’s emotions
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pathoes is known as
emotional appeal
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logos
Logos is a persuasive technique that aims to convince an audience by using logic and reason
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use buzzwords to sell product
logos
Note 
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