AI marketing

Customer churn

When customers stop buying or using a product or service (customer turnover).

Enabler

Someone or something that makes a process possible or facilitates it

Fearmongers

People or groups who spread fear to influence behavior or opinions.

Granular

Very detailed; information at a small or specific level

Royalties

Payments made to someone who owns intellectual property (like music, patents, or books) each time it’s used.

Misalignment

When two things are not properly aligned, e.g., business goals and AI models following different priorities.

Fight or flight

A natural stress response: to fight or flee when faced with threat or fear.

Data aggregation

The process of collecting and combining data from different sources into a single summary or overview.

Streetlight effect

The tendency to search only where it’s easiest, not where the right answer is likely to be (e.g., analyzing only easily available data).

Harness (AI)

To use or take advantage of something in a productive way

Aggregate

To collect and combine things from different sources into one whole.

Cornerstone

the fundamental element or foundation of something

Speak volumes

An expression meaning that something says a lot without using words

Pause

In this context: a temporary stop or interruption

Map (data)

In technology: to link or match data between two sets of information

Stark reality

A harsh or unpleasant truth or reality.

Vast array

A large variety or wide range of something.

Tangible way

In a visible way, something you can truly feel or notice.

Wage an attack (on)

To carry out an attack on or criticize something.

Set oneself up (for something)

To put oneself in a risky or disadvantageous situation.

Gravitate toward

To be naturally drawn to or move toward something.