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Six C’s Effective Writing for Social Media
content, community, culture, conversation, creativity, connection
content
anything published and presented on social media
What does the audience want?
Relevant content that is engaging, creative, and relatable
community
group of individuals who come together based on common interests, values, characteristics
brands need to do what in terms of their communities?
they need to do research and analysis to figure what is relevant and appropiate; they need to monitor and respond with content or assistance
conversation
exchange of words between 2 individuals or a group of individuals online
content creation
content that is originally created
content curation
content that was published from a different source
brand voice
strategic position for brands to express specific attributes
tone
overall desired voice characteristics that will be present in written content
what influences overall language?
key demographics, psychographics, and location of the community
influencer
a person whose outside of the company but has a lot of power and influence on the target audience and community
audience and persona summary
reach, messages & content; and what are they looking for?
branding
strategy for how a message is portrayed and percepted
types of writing styles for social media
professional, snarky/spunky, product/brand, audience, inspirational, conversational, witty, educational, personality focus, authenticity focused
experiential media
media used to connect w/ the target audience through experience and emotion
25% Rule
focus on story and personal journey, focus on sharing relevant content, focus on brand engagement, and focus on producing value
Note
Flashcard