Attitude- online media

What is attitude?

The best-selling gay magazine in UK and Europe.

sold in over 31 (print) and 120 (digital) countries

What does the front cover have on it? Examples

Cover star

Johnathan Bailey, Prince William, David Cameron, gay Simpsons characters

Which company published it up until 2004?

Northern and Shell group (owned Daily express, Channel 5, porn magazines, Attitude)

Why did Northern and Shell sell Attitude?

It sold all of its 'controversial' companies like Attitude and porn magazines to try and buy the Daily Telegraph (unsuccessfully)

What happened when it's 2nd owners Giant Clipper published it?

-it went into financial crisis and didn't pay staff

This shows how print magazines are expensive and hard to sell now

Who published Attitude today?

Stream Publishing limited (ceo Darren Styles- who is gay)

What other businesses do Stream Publishing limited own?

Rolling Stones UK, company business magazines (SPAR, Vauxhall)

How else does Attitude distribute content apart from Print?

Digital download, website, social media

Why is it important that readers can access the digital form in 120 countries?

Homosexuality is illegal is some of those countries so digital is the only copy they can get

How else does Attitude make money?

Advertisement (sponsorships, competitions, adverts)

What are the Attitude awards?

They praise those within the LGBTQ community who have triumphed over tragedy or who serve the community selflessly

What is Attitude Pride and Home?

Launched for 2020 Pride (lockdown)

A 9 day festival with celebs like Anne Marie and Bob the drag queen taking part)

What does the Attitude magazine foundation do?

They support and fund a range of causes/projects across the LGBTQ community (scholarships, pride events, youth groups)

What is Attitude magazine Foundation an example of?

A Corporate social responsibility project

The foundation is an act of charity work