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Social Psychology
The scientific study of how people think about, influence, and relate to one another
Theory
An integrated set of principles that explain and predict observed events
Sample
Part of a population
Random sample
Every person in the population has an equal chance of being chosen
Low response rate
When few people respend to a poll (makes the sample unrepresentative)
Sample size
it is important to obtain a sufficient number of people for the study
Size of the sample determines how closely the results are likely to resemble the whole population
Margin of error
Range that expresses the amount of random sampling error (ex: 95% CI)
Correlational research
The study of naturally occurring relationships among variables
Experimental research
Studies that look at cause-effect relationships by manipulating one or more factors while controlling others
Time lagged correlations
Reveal the sequence of events
Control variable
Variable that extracts the influence of third variables
Independent variable
Experimental factor that a researcher manipulates
Dependent variable
The variable being measured (may depend on the manipulations of the independent variable)
Replication
Repeating a research study with different participants in different settings to determine whether a finding can be reproduced
Meta-analysis
Statistically summarizes any studies on the same topic; “study of studies”
Mundane realism
Degree to which an experimenter is superficially similar to everyday situations
Experimental realism
Degree to which an experiment absorbs and involves its participants
Deception
Used to disguise the true purpose of a study
protects experimental realism
Demand characteristics
Cues in an experiment that tell the participants what behavior is expected
Informed consent
Ethical principle that research participants be told enough to enable them to choose whether they wish to participate
Debrief
Explaining the experiment in full including any deception after completion
Most participants are W.E.I.R.D
Western, Educated, Industrialized, Rich, and Democratic
A,B,C’s of Human Psychology
A - affect (what people feel)
B - Behavior (what people do)
C - Cognition (what people think)
3 components of social psychology
Social thinking
Social influence
Social relations
Kurt Lewin’s equation
B = f (P,S)
B = Behavior
P = Person
S = Situation
Behaviors is determined by who you are and the context you’re in
Hypothesis
A testable proposition that describes a relationship that may exist between events
allows us to test a theory
Directs research
Can make a good theory practical
Representative Sample
The sample accurately reflects the characteristics of the population
Framing
The way a question of issue is posed/worded
Internal Validity
Ability of an experiment to establish the hypothesized cause-effect link
Confounds reduce internal validity by creating alternative explanations
External validity
Extent to which an experiment’s results can be generalized to the larger population
Depends on representativeness of the sample
Lab Research
Controlled situation with many variables
Field Research
Everyday situations in natural/real-life settings with no control over variables
Hindsight bias
Tendency to exaggerate, after learning an outcome, one’s ability to have foreseen how something turned out
Confirmation bias
Tendency to seek information that confirm one’s preconceptions
Bias Blindspot
Tendency to be overconfident because one is aware of the information they lack
Spotlight effect
The belief that others are paying more attention to our appearance and behavior than they really are
Illusion of transparency
The illusion that our concealed emotions leak outer and can be easily read by others
Self concept
What we know and believe about ourselves
Self schemas
Beliefs about the self that organize and guide the processing of relevant self info
Schema
Mental templates by which we organize our worlds
Social comparisons
Evaluating one’s opinions by comparing oneself with others
Looking glass self
Our use of how we think others perceive us as a mirror for perceiving ourselves
Individualism
The concept of giving priority to one’s own goals over group goals and deveining one’s own identity in terms of personal attributes rather than group identifications
Independent self
Construing one’s identity as an autonomous self
Collectivism
Giving priority to group goals and defining one’s identity
Interdependent self
Self that is deeply embedded with others
ex: self-with-mom, self-at-work, self-with-friends
Planning fallacy
The tendency to underestimate how long it will take to complete a task
Impact bias
Overestimating the enduring impact of emotion-causing events
occurs especially after negative events
Dual attitude system
Differing implicit (automatic) and explicitly (consciously controlled) attitudes toward the same object
Self esteem
A person’s overall self evaluation of sense of self worth
Academic self concept
Whether you think you are good in school
Terror management
Proposes that people exhibit self protective emotional and cognitive responses when confronted with reminders of their mortality
Self efficacy
A sense that one is competent and effective, distinguished fro self-esteem, which is one’s self worth
Self serving bias
The tendency to perceive oneself favorably
Self-serving attributions
A form of self serving bias; the tendency to attribute positive outcomes to oneself and negative outcomes to other factors
Unrealistic Optimism
Predisposes a positive approach to life, even if evidence suggests otherwise
Defensive pessimism
Adaptive value of anticipating problems and harnessing one’s anxiety to motivate effective action
False consensus effect
The tendency to overestimate the commonality of one’s opinions and one’s undesirable or unsuccessful behaviors
False uniqueness effect
The tendency to underestimate the commonality of one’s abilities and one’s desirable or successful behaviors
Self handicapping
Protecting one’s self image with behaviors that create a handy excuse for later failure
ex: going out the night before an exam
Self presentation
The act of expressing oneself and behaving in ways designed to create a favorable impression (to others and ourselves)
Self monitoring
Being attuned to the way one presents oneself in social situations and adjusting one’s performance to create the desired impression
Self verification
People tend to seek ways to verify their thoughts about the self
Self verification theory
People have beliefs about the self and want others to see them they way they see themselves to confirm their beliefs
Unethical amnesia
Forgetting our moral wrong doings
Guilt
Associated with reparative action and self directed negative affect
Shame
Associated with avoidance and other directed negative affect
Motivation
Need or desire that arouses someone and directs behavior toward a goal
3 motives of motivation
Mastery
Connectedness/Belonging
Self regard (or self esteem)
System 1
Intuitive, automatic, unconscious fast way of thinking
Aka automatic processing
System 2
deliberate, controlled, conscious, slower way of thinking
Aka controlled processing
Belief perseverance
Persistence of one’s initial conceptions
Self-fulfilling prophecy
A belief that leads to its own fulfillment
Priming
Activating particular associations in memory
Intuition
Immediately knowing something without reasoning or analysis
Heuristics
A thinking strategy that enables quick efficient judgements
Representativeness Heuristic
The tendency to presume, sometimes despite contrary odds, that someone or something belongs to a particular group if resembling (representing) a typical member
Availability Heuristic
Cognitive rule that judges the likelihood of things in terms of their availability in memory
Counterfactual thinking
Imagining alternative scenarios and outcomes that might’ve happened but didn’t
Illusory Correlation
Perception of a relationship where none exists, or perception of a stronger relationship than actually exists
Misinformation effect
Incorporating “misinformation” into one’s memory of the event after witnessing an event and receiving misleading information about it
Attribution Theory
The theory of how people explain other’s behavior — for example, by attributing it either to internal dispositions or external situations
Dispositional attribution
Attributing behavior to the person’s disposition and traits
Situational attribution
Attributing behavior to the environment
Misattribution
Mistakenly attributing behavior to the wrong source
Spontaneous trait inference
An effortless, automatic inference of a trait after exposure to someone’s behavior
Fundamental attribution error
The tendency for observers to underestimate situational influences and overestimate dispositional influences upon behaviors
Attitudes
A favorable or unfavorable evaluation reaction toward something or someone exhibited in one’s beliefs, feelings, or intended behavior
Self presentation theory
Assumes that for strategic reasons we express attitudes that make us appear consistent
Cognitive dissonance theory
Assumes that to reduce discomfort, we justify our actions to ourselves
Cognitive Dissonance
Tension that arises when one is simultaneously aware of two inconsistent cognitions
Role
Set of norms that defines how people in a given social position ought to behave
Selective exposure
The tendency to seek information and media that agree with one’s views and to avoid dissonant information
Facial feedback effect
The tendency of facial expressions to trigger corresponding feelings such as fear, anger, or happiness
Over-justification effect
The result of bribing people to do what they already like doing; they may see their actions as externally controlled rather than intrinsically appealing
Conformity
A change in behavior or belief as the result of real or imagined group pressure
Acceptance
Conformity that involves both acting and believing in accord with social pressure
Obedience
Type of compliance involving acting in accord with a direct order or command
Normative influence
Conformity based on a person’s desire to fulfill other’s expectations, often to gain acceptance
Informational Influence
Conformity occurring when people accept evidence about reality provide by other people
Springs from our desire to be right