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Experimental Methodology
a system of scientific investigation, usually based on a design to be carried out under controlled conditions, that is intended to test a hypothesis and establish a causal relationship between independent and dependent variables
Non-Experimental Methodology
research methods where researchers do not actively manipulate variables, instead observing and analyzing existing phenomena as they occur naturally (i.e., correlational studies, observational research, descriptive studies, qualitative research, cross-sectional studies, and longitudinal studies, where the focus is on identifying relationships between variables without direct intervention)
Correlation
an orderly relationship between two events, measures or variables
Correlation Coefficient
represents the strength of a correlation; ranges from -1 to +1, where -1 is a perfect negative correlation and +1 is a perfect positive correlation
Positive Correlation
a relationship between two variables in which both rise and fall together (i.e., study hours and test performance); called a direct correlation
Negative Correlation
a relationship between two variables in which the value of one variable increases as the value of the other decreases (babies crying and being held, the discovery that those who are held more tend to cry less); called inverse correlation
Variable
a condition in an experiment or a characteristic of an entity, person, or object that can take on different categories, levels, or values and that can be quantified (measured)
Directionality problem
in correlational research, the situation in which it is known that two variables are related although it is not known which is the cause and which is the effect
IIlusory Correlation
the appearance of a relationship that does not really exist (Ex. left handed people tend to be creative)
Scatter plot
graphs pairs of values; one the y-axis and one on the x-axis
Regression toward the mean
the tendency for extremely high or extremely low scores to become more moderate (i.e., closer to the mean) upon retesting over time
Experiment
a series of observations conducted under controlled conditions to study a relationship with the purpose of drawing causal inferences about that relationship; involves the manipulation of an independent variable, the measurement of a dependent variable
Independent variable
in an experiment, the condition being investigated as a possible cause of some change in behavior. The values that this variable takes are chosen by the experimenter.
Dependent variable
in an experiment, the condition (usually a behavior) that is affected by the independent variable
Control Group
the group of subjects exposed to all experimental conditions or variables except the independent variable
Experimental group
the group of subjects exposed to the independent variable or experimental condition
Random assignment
each participant has an equal chance of being placed into any group
Single Blind
subjects do not know which study group they are in (whether they are taking the experimental drug or a placebo)
Double blind procedure
when neither the participants nor the researcher are able to affect the outcome of the research; usually when the researcher has someone blind to the participants' condition interact with the participants
Placebo
inert substance, such as a sugar pill, that is often administered as a control
Placebo Effect
changes in bx due to participant's expectations that a drug or other treatment will have some effect
Placebo Group
group in research that receives the placebo
Confounding variables
any differences between the experimental and control groups that might affect the dependent variable
Third variable problem
a situation where a seemingly correlated relationship between two variables is actually influenced by a third, unaccounted for variable, leading to a misleading interpretation of causation
Validity
when research measures what the researcher set out to measure; it is accurate
Reliability
when research can be replicated; it is consistent