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Who was the theorist for Genre
Foss
Genre
Fusing/clustering/constellation of
situation
content (substance)
style (form)
organizing principle
Situational Requirements
perceptions of conditions in a situation that call forth particularly kinds of rhetorical responses
Content (substance) requirements
Content or substance of rhetoric chosen by speaker to respond to perceived requirements of particular situations.
Style requirements
Style/form features of rhetoric chosen by speaker to respond to perceived requirements of particular situations.
Organizing principle
the energy that holds a rhetorical genre together. You can read a a million commencement speeches and there is a common energy that binds them all in that genre
umbrella term for various characteristic features of the rhetoric.
Recurring situations and genre
genre is ties to situations, genre grows out of a situation. Genre includes expectations about the situation
ex. eulogy. There are expectations about the situation based the existence of a eulogy
Other senses of genre
movie genre, song genre, etc. ex. hiphop. certain characteristics, like ingredients, are expected to exist in each genre, like genre for rhetoric. BUT lacks situation
Foss’s genre for rhetoric vs. other senses of genre
Foss’ genre for rhetoric contains a situation, which other senses of genre lack (ex. you can play hiphop anywhere…)
Should rhetoric 100% meet the expectations of its genre
NO!!! You need something unexpected. If it 100% meets expectations, its boring…
ex. the commencement speech you’ve heard a bajillion times
Should rhetoric break its genre too much?
NO!!! if something breaks its genre too much, it becomes inappropriate to the situation..
ex. the girl who just talked about study abroad for Trinity commencement speech… like no
Genre as a way of encapsulating a situation
As you analyze a situation, you can guess the style and content of the “correct” rhetorical genre, and then judge whether its good rhetoric or not
When someone chooses a genre for a situation…
they choose how the audience should see the situation, how they themselves see the situation, and how the culture they are apart of sees the situation
3 ways to “analyze the artifacts” aka analyze rhetoric
Generic description, Generic participation, and generic application
Generic Description
discovering a genre
the critic examines several rhetorical artifacts to determine if a genre exists. Inductive.
You see similar discourse across similar situations and think it may be a genre. Then, try and find specific similarities in situation, content, style, and organizing principle between the artifacts. This will let you figure out if a genre exists
Generic Participation
deductive process in which critic starts with a genre and determines if a piece of rhetoric fits in that genre
it aids understanding of something to put in into a category
ex. you hear a speech and decide it fits into the eulogy category
Generic Application
deductive process where you assess what genre a rhetorical piece fits into, but THEN analyze how the piece altered/tweaked the genre
how the individual thing changes a genre